If you implemented Google AdWords some time ago and are still not seeing the results you want, don’t panic. There are plenty of small changes you can make. One of those changes is AdWords Conversion Tracking so you can easily track your ads to determine how they are benefitting you (or not). Let’s look at… Continue reading All About Attribution: Defining Google’s Conversion Tracking Types
The “A” In Advertising Should Stand For Art
Art in advertising is a beautiful thing, as it provides brands with the chance to show why they are awesome and different from their competition. Yet too many brands neglect the artistic aspect of digital advertising. They become so focused on keywords and search engine rankings that they forget about the foundation of good advertising:… Continue reading The “A” In Advertising Should Stand For Art
Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
Dynamic ads come in search, display, and landing page form to provide consumers with information regarding specific products and services. They require a little extra work in comparison to “regular” ads about your overall brand or product/service niche. But they can have a great payoff. Help yourself leverage search, display, and landing page ads in… Continue reading Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
Beyond Search: Additional Google Marketing Campaign Types
Paid search remains a fantastic way to bolster your Google marketing campaign efforts, but it is still one piece of the bigger search engine pie. There are many other outstanding ways to improve your latest campaign so you attract more website traffic, conversions, revenue, and general brand awareness. Read on for tips on additional Google… Continue reading Beyond Search: Additional Google Marketing Campaign Types
What Is Local SEO & Why It’s So Critical For Local Businesses
Local SEO is one part of the bigger search optimization picture. It is applicable to almost any local business in a town or city that is looking to expand its reach and quite literally put itself on the map. Whether you own a restaurant, clothing boutique, or specialty store within your community, take a minute… Continue reading What Is Local SEO & Why It’s So Critical For Local Businesses
Good Ads vs. Great Ads
The world is full of “good” ads that were clearly made by professionals that beautifully highlight a product or service. Yet these ads rarely remain in the minds of consumers because they do not have that extra special something that makes them great. So what exactly separates the great ads–and therefore the best brands–apart from… Continue reading Good Ads vs. Great Ads
5 Conversion Optimization Tips You Need To Know
Conversion optimization is defined as a process used by those behind websites, landing pages, and forums to encourage customers into taking specific actions, such as referring a friend, registering for a weekly newsletter, or clicking that ‘purchase’ button. If you are relatively new to this process and want to ensure the results your company needs,… Continue reading 5 Conversion Optimization Tips You Need To Know
Google AdWords Management: 6 Tips For Getting Started
Pay-per-click (PPC) marketing is one of the best ways to get your website and brand into the collective conscience. It offers much faster results than search engine optimization (SEO), which makes the money you spend on PPC worth it assuming you have a strategy in mind. Help yourself get started in Google AdWords management and… Continue reading Google AdWords Management: 6 Tips For Getting Started
Join The Ranks Of AdWords Experts With These 5 Tips
Creating AdWords headlines is generally not the most exciting aspect of marketing. Despite the fact that you only have to use a few words, figuring out which words to use can take hours. Rather than spending precious time toiling over AdWords headlines, add your name to the community of AdWords experts with a few key… Continue reading Join The Ranks Of AdWords Experts With These 5 Tips
Manage Adwords Back-To-School Campaigns With These 5 Tips
Planning your back-to-school ad campaign now might seem strange since school just got out; however, searches for school supplies and related products begin in July. It is therefore a super-great idea to manage adwords accordingly and determine how you are going to target parents, teachers, administrators…you get the idea. Read on for a few key… Continue reading Manage Adwords Back-To-School Campaigns With These 5 Tips
