News

Google Announces New Analytics and Search Ad Updates at SMX East

Amanda Johnson
12/14/20

Jerry Dischler, the vice president of search ads at Google, and Babak Pahlavan, the senior director of product management for analytics measurement and solutions, made several big …

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Holiday SEO – Things That You Need To Know

Amanda Johnson
12/14/20

The holiday season represents a time in the Internet marketing industry, that can be very lucrative for those that are marketing specifically for the holiday season. There are numb …

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Topical (SEO) Optimization Edging Out Keyword Optimization as the New Norm

Amanda Johnson
12/14/20

What should the main goal of a business be? To increase sales? Expand the customer base? While these are both important goals, it’s more important for a business to become the ex …

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How Local SEO Improves Online Visibility

Amanda Johnson
12/14/20

SEO, or Search Engine Optimization, in simplest terms is a process by which non-ad web pages or websites get moved to the top of the search order when someone does a web search thr …

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The Difference That Local SEO Makes

Amanda Johnson
12/14/20

So if SEO gets you noticed more because you’re at the top of the search results list on page one, what happens when it is local SEO that is needed? One of the more complex fe …

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What Happens If You Use Google Adwords

Amanda Johnson
12/14/20

SEO is certainly the lifeblood of website searches and results and can make or break a business from a web perspective. Some of the ways to get higher rankings with SEO is to use i …

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The Importance Of Business Blogs For Search Engine Presence And Branding

Amanda Johnson
12/14/20

Having a blog as a business is incredibly important. Business blogs help you build up a search engine presence and they also provide a means for you to build your brand online. Wit …

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The Best Chrome Extensions and Plugins For Online Marketers

Amanda Johnson
12/14/20

With the release of Google Chrome, the Web browser has continued to garner a larger user base, while Internet Explorer has watched its user base shrink considerably with the rise o …

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Make The Most Of All Of Your Traffic – Don’t Let It Fall Through the Cracks

Amanda Johnson
12/14/20

One of the biggest mistakes that many online marketers make is the fact that they only focus on desktop traffic, and traffic that comes from the usual channels when it comes to mon …

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Designing a Solid Newsletter and Keeping Things Un-Intrusive

Amanda Johnson
12/14/20

Designing a solid newsletter takes time and effort, and far too often webmasters will throw together a newsletter without taking their time to craft a newsletter that is not only g …

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Linkbuilding Vs. Promotion – Why The Two Are Not Mutually Exclusive From One Another

Amanda Johnson
12/14/20

One of the biggest mistakes that small businesses make in their search engine optimization efforts, is separating link building from promotion in their mind. In essence, link build …

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Scammers Target Restaurants in Online Reviews Extortion Scheme

Amanda Johnson
12/14/20

Fox News’s Claudia Cowan has a great right up on scammers targeting restaurants and threatening to leave bad reviews if they arent compensated in some way. This is not just …

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