If you post something on Facebook and nobody reads it, does it actually exist? It’s an age old question that many business owners ask as they toil away at their social media advertising campaigns. Just having a Facebook, Twitter or LinkedIn account and making posts is enough to ensure that your audience members are reading it anymore. There are nuances that you need to take into account in order to ensure that your content is reaching its intended audience. For example:
Are you posting at the right time of day?
Studies have shown that one of the main reasons your content may not be generating a response is because you aren’t following the rules when it comes to the time of day you are posting. Fannit posted an infographic that outlines the best (and worst) times of the day to make social media posts based on the platform you are posting to. By posting your content during the best times and avoiding the worst times, you can increase the chances that people are seeing and reading your content tenfold. Here is an outline of the various social media platforms and recommended times of the day to make your posts the most visible:
Best Times to Post: Monday-Friday between 6:00 and 8:00 AM as well as between 2:00 and 5:00 PM
Times to Avoid: Saturday and Sunday between 10:00AM and 4:00PM
Best Times to Post: Saturday and Sunday between 1:00 and 3:00PM
Times to Avoid: Daily between: 8:00pm and 8:00am
Google+
Best Times to Post: Daily between 9:00 and 11:00 AM
Times to Avoid: Daily between 6:00 PM and-7:00 AM
Best Times to Post: Daily between 7:00 AM and 8:30am and between 5:00 PM and 6:00 PM
Times to Avoid: Mondays and Fridays between 9:00 AM and 5:00 PM
Blogs
Best Times to Post: Mondays, Fridays, and Saturdays at 11:00 AM
Times to Avoid: Daily betwee11:00 PM and 8:00 AM
Who is your target audience?
Another reason why your social media advertising campaign may be going mostly unnoticed is that you don’t know who you are trying to reach. Defining your target audience is the first step in any successful marketing campaign, but it is the most vital part of your social media campaign. If you don’t know who you are trying to talk to, how can you formulate you post so that it’s interesting to them?
Different demographics have different needs when it comes to social media use. Knowing which demographic you are trying to reach will make all the difference when it comes to writing your post and when to post it. This will give you the best chance of reaching those people. In addition to using the above chart as a reference for knowing when to post your social media content, knowing which users use what platforms will help you chose where you post. For example, studies have shown that the majority of Facebook users fall between 35-54 years of age while at least half of those who use Google+ range in age from their late teens to their early twenties. Knowing this information will help you choose what content you post where, which will then lead you to using the chart above to know what time to post it. Putting all of these pieces together will help you reach more customers with your social media marketing campaigns.
