Have your search engine optimization efforts been a little underwhelming as of late? Are you looking for a way in which you can improve your ranking in the search engines, but so far have been unable to do so? There are a few tips that you can take into consideration, that would seem like common sense, but are often forgot or lost in the and day-to-day shuffle. These include getting back to the linking basics in understanding why Google actually uses back links to rank websites, how you can improve the navigation of your website and your on page efforts to rank more highly in the search engines, and also the importance of securing the social media real estate that is available for your company. Take the following into account, as you were looking at quickly better in your search engine optimization efforts;
Back to the Linking Basics
Start by considering exactly why it is that Google uses back links as a way to rank websites. In the beginning, a link from another website was seen as a vote of confidence that your website provides high-quality information that is worth reading. The same is true today. However, four years people utilize automated software to generate back links around the web, which in the eyes of many diminish the quality of using links as a ranking metric. However, in recent years Google has become much more adept at recognizing what links are high-quality, and what links are low-quality based on the website that they are placed on, as well is the content that is surrounding them. Today, back links can still be an effective tool to rank your website, but you need to place the focus on creating high quality back links, instead of only focusing on numbers.
Navigation and On-Page
You also need to pay more attention to your navigation, and on page ranking factors as well. When you are putting together the navigation for your website, your goal should be to make it is easy to get to any page on your website as possible. This means that you should have a drop down under the main categories on your navigation, which links to the subcategories. This allows people to reach more pages of your website, with fewer clicks. This means that your website will not only be easier to navigate for users, but will also make it easier for search engine spiders to crawl your page, and find each page of content that you have to offer.
Social Media Real Estate
Also take into consideration that you need to be registering your company name on as many social media websites as you possibly can. This prevents others from registering your name, and also gives you another avenue of promotion in which you can promote your website, completely for free. Other online real estate that you should attempt to register includes domains that are similar to your main domain, social media accounts that are similar to yours and any internet real estate that you think could potentially be used to promote your business, or sabotage your business if it fell into the wrong hands.