We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, Softline Solutions can help. We can show you how to build a bridge between the product or service you have to offer and the audience you’re trying… Continue reading Why Corporate Brands Should Partner with Softline Solutions
How Small Businesses Can Benefit from Outsourcing
When you are running a small business, at some point you realize that you just can’t do it all. You don’t have the time or the talent to do every task that’s required to run a business, and the solution is outsourcing. If you don’t outsource, your business may not grow as quickly as it… Continue reading How Small Businesses Can Benefit from Outsourcing
Why Work with Softline Solutions on Google Ads
When you’re considering paid search marketing, Google Ads is probably the first thing that comes to mind. It can be a powerful and effective tool if you know how to use it. To be sure you’re making the most of your marketing budget, partner with Softline Solutions. Who Can Benefit from Working with Softline Solutions?… Continue reading Why Work with Softline Solutions on Google Ads
Explore the Launch of LinkedIn Marketing Labs
If you’re like many other marketers, when you think of advertising on social media, you probably think of Facebook and Instagram first, but there are many other options. LinkedIn can generate many qualified leads and is a platform that shouldn’t be overlooked. If you don’t feel that you have a good grasp on LinkedIn advertising,… Continue reading Explore the Launch of LinkedIn Marketing Labs
Targeted Solutions for Paid Social
Paid social offers many opportunities to get your brand in front of new prospects and to strengthen your relationship with current customers. The key is expert social media strategy combined with brilliant creativity. Softline Solutions can help you to understand how audience targeting works and help you apply it so that you can attain the… Continue reading Targeted Solutions for Paid Social
Bringing Your Brand to Life with Organic Social Media Marketing
Marketing on social media is a powerful way to connect with your audience, but an impersonal approach to marketing isn’t going to reach them. People are looking to feel like companies care about them and their needs, which is known as human-centric marketing. You can’t buy trust on social media, but you can earn it… Continue reading Bringing Your Brand to Life with Organic Social Media Marketing
Validating Marketing Tags and Pixels
Effective advertising depends on measuring and tracking data so that you know what’s working and what needs to be tweaked. Validating marketing tags and pixels is an important way to monitor key pages and to collect information about site visitors and their behavior. Tag validation means checking which tags fire and what information they are… Continue reading Validating Marketing Tags and Pixels
Planning Digital Advertising Improvements in 2021
The global pandemic of 2020 caused economic volatility all over the world and impacted businesses big and small. Businesses in every vertical faced budget cuts and difficult decisions, some of which affected digital advertising. The beginning of 2021 represents a new year and a fresh start, but the pandemic and the uncertainty surrounding it aren’t… Continue reading Planning Digital Advertising Improvements in 2021
Layering Affinity Audiences on Google Ads Campaigns
In any Google ad campaign, one of the most important steps is making sure you’re targeting the right audience. Are you taking full advantage of Google’s curated lists? The addition of affinity audiences to Google search campaigns gives you the ability to get a better understanding of your target audience so that you can reach… Continue reading Layering Affinity Audiences on Google Ads Campaigns
Targeted Advertising on Facebook
When you’re creating a solid PPC foundation, don’t overlook the power of Facebook and Instagram advertising. Combined global users of these two platforms total more than 3.7 billion users and provide a unique opportunity to reach your audience where they’re regularly spending time. Social media marketing is one of the most cost-effective methods of connecting… Continue reading Targeted Advertising on Facebook
