Generative technology is enabling new forms of expression and connection and many companies are starting to use AI in their digital marketing. Meta has announced that they are integrating generative AI into Instagram and Facebook, Meta’s flagship platforms. At its annual Connect conference, Meta revealed that they’re embarking on a groundbreaking journey with several new… Continue reading New AI Experiences in Meta
Creating an FAQ Page That Works
If your business is continually getting calls, emails, and direct messages asking the same questions, it may be time to provide the answers to these questions on a Frequently Asked Questions page. The questions you always hear may range from the hours of your business to how to track an order, to your return policy… Continue reading Creating an FAQ Page That Works
GA4 Purchase Event Tracking
As of July 1, 2023, Google Universal Analytics (UA) will no longer track website traffic. UA is the latest thing Google has sunsetted in recent years. The newest version of Analytics is Google Analytics 4, also known as GA4. By now, you should have upgraded your website to GA4, but if you haven’t done so,… Continue reading GA4 Purchase Event Tracking
Creating an Effective Apology Email
At some point, every business experiences some sort of epic fail. Whether you sent an email to the wrong segment of your list, sent a message with an expired code or a broken link, or an automated program fails, messages sent with errors or misinformation reflect badly on your company. While it may not be… Continue reading Creating an Effective Apology Email
Improving Accessibility in Digital Marketing
Accessibility is something most people don’t think about until they are experiencing challenges themselves or are affected by the challenges of a loved one. When people without physical challenges think of accessibility, they typically think about wheelchair ramps and not much beyond that. The internet is intended to work for people of all ages, backgrounds,… Continue reading Improving Accessibility in Digital Marketing
Improve PPC Campaigns by Building an Audience Framework
Success in PPC advertising depends on delivering the right message at the right time to the right people. The members of your target audience are subjected to thousands of ads every day from different brands trying to get their attention. To break through the noise, defining the audience has to be at the core of… Continue reading Improve PPC Campaigns by Building an Audience Framework
Better SEO Results with E-A-T Auditing
If you’re an SEO professional, the concept of E-A-T isn’t new to you. E-A-T was introduced by Google several years ago, and it stands for Expertise, Authoritativeness, and Trustworthiness. The idea behind this concept is that content should be helpful to users and provided by authorities with proven expertise. E-A-T is a guideline that’s considered… Continue reading Better SEO Results with E-A-T Auditing
Build Your Brand with TikTok for Business
When you think of building your brand on social media, TikTok may not be the first platform that comes to mind, but there are good reasons to include this platform in your social media marketing strategy. With users in 140 countries, it continues to grow at an astonishing rate, and it passed one billion, monthly… Continue reading Build Your Brand with TikTok for Business
What Are the Best Times to Engage on Social Media?
Social media marketing is a powerful way to find and engage with customers and prospects based on where they are already spending their time. Opportunities on social media are almost limitless for businesses, considering there are more than 4 billion users of different social media platforms and many people engage with more than one platform.… Continue reading What Are the Best Times to Engage on Social Media?
Are You Making the Most of Your Reporting and Analytics?
Here’s a pop quiz for you. If your reports show that there’s been a ten percent growth in revenue this quarter, does that automatically mean your marketing strategy is working? It’s not uncommon for marketers to say yes, but there’s more to your data than one number. Top marketers take the time to analyze the… Continue reading Are You Making the Most of Your Reporting and Analytics?
