A new Search Engine Marketing study shows that content is gaining ground as a ranking factor on Google, while backlinks are relegated to the back seat. The study, just released by Searchmetrics, measured the top 20 search results for 10,000 of the most popular keywords. Among the surprising findings of the analysis, we discovered: … Continue reading News in Search Engine Marketing: Backlinks Vs Content Creation
The 5 Cornerstones of Successful E-Commerce Marketing
Softline Solutions is well versed in designing retail/ecommerce websites, and has created responsive sites for several retail businesses engaged in e-commerce marketing. We know what consumers are looking for when they visit a retail site, including beautiful graphics that show off products in all their glory. After all, consumers can’t touch or otherwise examine products… Continue reading The 5 Cornerstones of Successful E-Commerce Marketing
5 Tips For PPC Landing Page Success
A robust PPC landing page is an essential ingredient in your marketing strategy stew. They should inspire your target audience to take action, whether it’s visiting your website for the first time, or purchasing one of your products or services. Create landing pages that get the results you want by putting the following five tips… Continue reading 5 Tips For PPC Landing Page Success
The Importance of Loading Speed for Website Conversion Optimization
E-commerce companies recognize the importance of crafting attractive, easy-to-use websites. These feature-heavy sites, however, tend to take longer to load. Not only must Google and other browsers download your site’s code, they also have to absorb style sheets, images, and HTML. The end result is often a slow-loading website that affects both your position in… Continue reading The Importance of Loading Speed for Website Conversion Optimization
Better E-Commerce Marketing In 3 Easy Steps
Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and tested business owners alike. Fortunately, you can boost your effort for better e-commerce marketing in just three simple steps… Continue reading Better E-Commerce Marketing In 3 Easy Steps
Use These 3 SEO Predictions For 2017 To Increase Website Traffic
Help your company increase website traffic this New Year by considering the following three SEO predictions for 2017. Many take the “safe route” when discussing SEO predictions for the next year, such as “Mobile will take precedence.” Rather than sticking to the safe side of the SEO landscape, think about the following bold predictions to… Continue reading Use These 3 SEO Predictions For 2017 To Increase Website Traffic
How to Use PPC More Effectively In Your Local SEO Campaign
Google AdWords has long been touted as one of the most cost effective ways to get the word out about your business. The idea is that your company is advertised to people who are looking for specific keywords in little boxes on any website that chooses to offers PPC ads on their websites. Your ads… Continue reading How to Use PPC More Effectively In Your Local SEO Campaign
Do You Need to Audit Your Local SEO Efforts?
Getting your business noticed is the number one goal for just about any company out there. After all, if you aren’t being noticed, you aren’t reaching new customers and you aren’t growing your bottom line. That equals stagnant and eventually equals going out of business as old customers will become no customers at some point… Continue reading Do You Need to Audit Your Local SEO Efforts?
How To Tweak Your Local SEO Campaign For Maximum Reach
For small businesses, local advertising is the key to success. You need to engage the customers in your own backyard in order to land the sales you need to be successful, but traditional SEO techniques tend to take a more global approach. So, how do you maximize your search engine optimization efforts to ensure that… Continue reading How To Tweak Your Local SEO Campaign For Maximum Reach
How to Do Google+ Better
While you may have heard of Google+, odds are you don’t know much about it. However, when it comes to social media, Google+ is rapidly becoming a force to be reckoned with, at least in the late teens, early twenties crowd. This means that if you are in a business where reaching this demographic is… Continue reading How to Do Google+ Better
