In years past, website owners have engaged in global SEO or search engine optimization practices in order to boost visibility on the Internet and drive traffic to their websites. However, in today’s world, local searches rule, which means that your SEO strategy has to change in order to capture the attention of your target audience.… Continue reading Why Is Local SEO and Mobile Optimization Important For Small Business?
If you aren’t doing social media right, you could be missing out
When considering if social media plays a role with Search Engine Optimization, or SEO, you need to think about how your brand is appearing on the various social media channels like Facebook, Twitter, YouTube, Google+ and so on. It used to be that SEO was mostly about links – building a lot of them and… Continue reading If you aren’t doing social media right, you could be missing out
How Local SEO Can Help You Generate More Leads
When it comes to getting sales, business owners and marketing professionals alike will tell you that there is no more important aspect than getting your business noticed locally. In the past, this meant that you needed to take out expensive television and radio ads, send out emails, and even do a little door to door… Continue reading How Local SEO Can Help You Generate More Leads
What you need to know about PPC and local SEO
Search Engine Optimization, or SEO, has many varied layers to it. Many people might think that it is limited to content and keywords – that those elements are all that are involved in getting to the top of the rankings for search engine results. While it is undeniably part of SEO and perhaps the lion’s… Continue reading What you need to know about PPC and local SEO
How to make PPC work for your local SEO strategy
If you’ve been looking at Search Engine Optimization, or SEO, and wondering what else you can do to generate more traffic for your website, you might want to think about trying Pay Per Click advertising. There are good points and bad points for Pay Per Click, or PPC, so doing some research into both is… Continue reading How to make PPC work for your local SEO strategy
Why is social media so important to local SEO efforts?
There are some conflicting signals coming from search engines like Google and Bing regarding the place that social media has in their search results. Everything from “yes, it plays a part” to “no, it doesn’t have a role” has been heard over the last few years. However, the role that social media plays with regard… Continue reading Why is social media so important to local SEO efforts?
What You Need To Know About AdWords and PPC
A great addition to your campaign to be more visible to more people for your business is to build a PPC , or Pay Per Click, campaign for Google AdWords. If you’ve wanted to understand more about those AdWord listings on Google searches, now is a perfect time to get in the know as you… Continue reading What You Need To Know About AdWords and PPC
Are You Doing Your Social Media Right?
At this point, if you’re not playing in the social media arena to promote your business locally, you are missing out on a huge opportunity to get a whole sector of the population coming in your door or visiting your site. Social media is here to stay in whatever form is currently most used, and… Continue reading Are You Doing Your Social Media Right?
How Important Are Citations To Your Marketing Strategy?
Local SEO covers a fairly large range of information and steps to make sure you are getting the most from online searches that could help your business. Some additional posts have talked about cleaning up your profile page for Google-My-Business as well as the same for Bing and Yahoo. There are other steps to take,… Continue reading How Important Are Citations To Your Marketing Strategy?
Why Is Social Media Important for Small Businesses?
You know that having a quality social media presence as a small business is important and while many websites tell you the ins and outs of how to have a better social media presence, few go into the details as to why it’s important. It’s hard to imagine that there are any businesses that haven’t… Continue reading Why Is Social Media Important for Small Businesses?
