Reputation Management

clare
07/08/22

Your brand is what sets you apart, but it goes beyond your slogan or the design and colors of your logo. It’s based on the competitive advantages of doing business with you. Spen …

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How Working with a Marketing Agency Can Benefit Your Business

clare
11/09/21

In a perfect world, you could build a business, and customers would automatically come. While word of mouth is a great form of advertising, if you want to grow your business to its …

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Should You Invest in Advertising in a Down Economy?

clare
11/02/21

During a down economy, people tend to reduce spending and stockpile money and supplies. Consumers have a sense of panic, and marketers may think they should be cautious during unce …

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Questions to Ask Yourself Before Hiring a Marketing Agency

clare
10/12/21

The right marketing agency can lift your business to the next level, but it’s not always easy to decide who to hire. You’re likely to hear plenty of claims from different firms …

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The “A” In Advertising Should Stand For Art

Amanda Johnson
12/14/20

Art in advertising is a beautiful thing, as it provides brands with the chance to show why they are awesome and different from their competition. Yet too many brands neglect the ar …

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3 Ways Black Friday Offers Organic Search Opportunities

Amanda Johnson
12/14/20

It’s no secret that Black Friday is a huge opportunity for retailers everywhere, but that doesn’t mean meticulous data analysis isn’t necessary to ensure the desired results. …

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The Importance of Loading Speed for Website Conversion Optimization

Amanda Johnson
12/14/20

E-commerce companies recognize the importance of crafting attractive, easy-to-use websites. These feature-heavy sites, however, tend to take longer to load. Not only must Google an …

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7 Problems with LinkedIn Ads

Amanda Johnson
12/14/20

LinkedIn advertising brought in $181 million in revenue in the second quarter of 2016. That might sound impressive, but when you compare it to the advertising revenues of Google an …

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Scammers Target Restaurants in Online Reviews Extortion Scheme

Amanda Johnson
12/14/20

Fox News’s Claudia Cowan has a great right up on scammers targeting restaurants and threatening to leave bad reviews if they arent compensated in some way. This is not just …

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Online Reputation Management

Amanda Johnson
12/14/20

70% of online consumers have said they use the Internet to research everyday grocery products. (Prospectiv, January 2008) 41% of Europeans claim to have changed their mind about wh …

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Project Softline Launched

Amanda Johnson
12/14/20

Softline Solutions launched a risky project today. Effectively posting a single negative post across multiple complaint sites and waiting for them to propagate. The keywords we ta …

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Can Social Media Hurt Your Career?

Amanda Johnson
12/14/20

CNN has an interesting article written by Rachel Zupek from Careerbuilder.com talking about Social Media and its effects on getting a job in todays search centric society. So can s …

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