Google Ads

Get More Traffic with These Google Ranking Factors

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09/23/22

When people do a search on Google for a keyword, most of them click on the top-ranked site listed on the search engine results page. The first five listings get the bulk of traffic …

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Tips for Shifting to Google Responsive Search Ads

clare
09/16/22

Responsive Search Ads (RSAs) are now the dominant ad format in Google Ad accounts. Starting June 30, Expanded Text Ads (ETAs) can’t be added or edited. Those already existing can …

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Becoming More Visible with Your Google Business Profile

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06/24/22

If you’re trying to attract a local clientele, you need to focus on becoming more visible to the right people in local search listings. Optimizing your Google Business Profile (G …

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Preparing for the Sunset of Google’s Expanded Text Ads

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01/21/22

Google has announced that as of June 30, 2022, marketers aren’t going to have the ability to create new expanded text ads (ETAs) or edit existing expanded text ads. You’ll stil …

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Why Link Google Ads Account to Search Console

clare
01/14/22

Organic and paid search marketing are separate marketing strategies that work best when used together. Linking a Google Ads account to Search Console gives you a more complete pict …

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AdSense is Moving to a First Price Auction Model

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12/17/21

Google has announced that it’s moving AdSense from a second-price auction model to a first-price auction model by the end of the year, which brings it in line with their other ad …

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Things to Consider Before Hiring a Marketing Firm

clare
09/15/21

Thinking about outsourcing your marketing? It’s a decision that makes sense for many businesses because it frees you up to do the things that you’re good at. If you hire a mark …

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Reasons Small Businesses Should Hire a Marketing Agency

clare
09/03/21

Many small businesses struggle with whether to do their own marketing or hire outside help. While you understand that marketing is needed if you want to attract customers, you may …

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Soft Metrics for Facebook Ad Optimization

clare
08/25/21

Facebook ads give you a way to reach a wide audience and boost traffic to your website. To get the results you’re looking for, you need to continually optimize your ads. If you� …

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Should You Hire a Digital Agency or an In-House Marketing Team?

clare
08/23/21

If you don’t market your business, customers may not find you and may not be able to buy your product or service. To be competitive and build strong customer relationships, busin …

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More Time for Third-Party Cookies

clare
08/11/21

For years, marketers have been using third-party cookies to track visitors to their websites and gather data that is helpful in targeting advertising to the right people. Consumers …

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Why Corporate Brands Should Partner with Softline Solutions

clare
07/23/21

We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, S …

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