Content Creation

Building an Effective Content Marketing Strategy

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05/31/22

One of the most important aspects of building an online presence is content marketing. It’s a way to provide relevant information that attracts the people who are interested in w …

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Why Email Marketing is Still an Important Strategy in 2022

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05/20/22

Digital marketing is continually evolving and with social media and other new technologies growing, many people thought email marketing would become less important. Instead, it con …

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What Goes into an Effective Email Marketing Campaign?

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05/17/22

Marketing is always changing and evolving, but one thing remains constant and that’s the power of email marketing. It’s one of the most effective ways for brands to build ongoi …

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Is Blogging Still Important in Your Digital Marketing Strategy?

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02/11/22

There are many possible approaches to a digital marketing strategy and you may wonder whether blogging should still be an important part of your strategic plan. When done right, bl …

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Can Hashtags Be Used on LinkedIn?

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02/04/22

LinkedIn hasn’t always allowed the use of hashtags, and clickable hashtags weren’t allowed on this platform until 2016 even though LinkedIn has been around since 2003. Hashtags …

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Defining Your Brand Purpose Attributes

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01/28/22

The essence of your company revolves around characteristics your company already has. The qualities you have intentionally assigned to your brand are known as brand purpose attribu …

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Content Marketing on LinkedIn with Long-Form Articles for Pages

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12/24/21

LinkedIn has a new feature for Company Pages that may be beneficial for marketers trying to grow their audience. It’s called Articles for Pages, and it allows companies to build …

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Trends Gaining Momentum on Pinterest

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12/10/21

Pinterest recently shared an overview of key trends that are gaining momentum on their platform. Last December, they published their report highlighting 30 trends they predicted wo …

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Facebook Ads for B2C Lead Generation

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11/16/21

With a reach of over 2.8 billion users, Facebook has become an essential tool for reaching new audiences and for interacting with existing customers. Facebook lead ads are a great …

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Getting Started with Instagram Explore Ads

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11/12/21

People go to Instagram’s Explore page when they’re looking to discover something new. They’re usually trying to find new and interesting content from people and brands that t …

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Should I Still Use Hashtags on My Instagram Account?

administrator
11/05/21

Hashtags on Instagram are still an effective way to get your posts found on Instagram. A hashtag is a word or short phrase with a pound (#) sign in front of it. They’re used on I …

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Why Corporate Brands Should Partner with Softline Solutions

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07/23/21

We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, S …

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