Content Creation

Content Marketing on LinkedIn with Long-Form Articles for Pages

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12/24/21

LinkedIn has a new feature for Company Pages that may be beneficial for marketers trying to grow their audience. It’s called Articles for Pages, and it allows companies to build …

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Trends Gaining Momentum on Pinterest

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12/10/21

Pinterest recently shared an overview of key trends that are gaining momentum on their platform. Last December, they published their report highlighting 30 trends they predicted wo …

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Facebook Ads for B2C Lead Generation

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11/16/21

With a reach of over 2.8 billion users, Facebook has become an essential tool for reaching new audiences and for interacting with existing customers. Facebook lead ads are a great …

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Getting Started with Instagram Explore Ads

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11/12/21

People go to Instagram’s Explore page when they’re looking to discover something new. They’re usually trying to find new and interesting content from people and brands that t …

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Should I Still Use Hashtags on My Instagram Account?

administrator
11/05/21

Hashtags on Instagram are still an effective way to get your posts found on Instagram. A hashtag is a word or short phrase with a pound (#) sign in front of it. They’re used on I …

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Why Corporate Brands Should Partner with Softline Solutions

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07/23/21

We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, S …

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5 Signs It’s Time to Outsource Your Marketing

administrator
07/12/21

You and your team know your company better than anyone, but does that mean you should take care of marketing your business? Think about the many possible strategies that you could …

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Tips for Generating B2B Leads Using Instagram Stories

administrator
03/16/21

Instagram probably isn’t the first platform that comes to mind when you think of generating B2B leads. While it might not be the most obvious choice for B2B marketing, it’s a p …

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3 Ad Copy Essentials

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01/29/21

If your online ad copy isn’t delivering the results you want, you know you need to make changes, but it’s not always obvious what changes you should make. You might try small t …

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The Importance of Blogging for Onsite SEO

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12/14/20

No matter what people are looking for, Google is often the first way they search. This means it’s imperative for your business to show up in search engine results if you’re goi …

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How to Drive Paid Traffic That Converts

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12/14/20

Paid traffic can be a great source of visitors to your website. If paid ads are properly optimized, you can begin getting visits the day you launch. Increased traffic alone isn’t …

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What You Need to Know About CCPA Compliance

administrator
12/14/20

The California Consumer Privacy Act (CCPA) is a law that helps consumers in California have more awareness and control over the personal information that businesses in the state co …

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