Category: Social Media Marketing

The greatest frustration for most people is figuring out what to write about. Obviously it is easy to write up a blog if you are familiar with the topic and especially if you are passionate about it. The challenge with business blogging is that people get caught up thinking they are supposed to be blogging… Continue reading What to Blog About

As you get ready to work on your blog, before jumping with both feet, take some time to plan ahead. Be sure to think of your blog as a part of your marketing plan. Every effective marketing effort requires some detailed planning before the official launch. Take some time to plan out the following things… Continue reading Top 10 Blogs of 2009

Most people are familiar with Twitter. For those who are not, Twitter is a social networking site that allows users to login and write brief, 160 character statements about anything they want. This form of Social Media has become incredibly viral and there are hundreds of thousands of Twitter users on their account and updating… Continue reading Twitter’s New Local Feature

If you were to ask 15 different people what public relations (PR) is, you would most likely get 15 very different answers. Many businesses do not even stop to consider making PR a part of their online marketing plan because they associate it with huge companies who have millions to spend on radio and tv… Continue reading DO-It-Yourself PR

Mashable.com’s Adam Ostrow has a great article about the benefits of Social Media Marketing and makes a great case as to why companies and organizations need to take advantage of this unique online marketing service now more than ever. Softline provides high value integrated marketing services including Social Media Marketing for some of the country’s… Continue reading Benefits of Social Media Marketing