Social media marketing is a powerful way to find and engage with customers and prospects based on where they are already spending their time. Opportunities on social media are almost limitless for businesses, considering there are more than 4 billion users of different social media platforms and many people engage with more than one platform.… Continue reading What Are the Best Times to Engage on Social Media?
Social Media Trends and SEO
When you compare social media trends with related search terms on Google Trends, it’s clear that there’s a correlation between the two. When trends go viral, search engine results for topics related to current trends on social media typically increase. If your digital marketing strategy doesn’t include taking advantage of social media trends to grow… Continue reading Social Media Trends and SEO
Tips for TikTok Videos
Social media marketing is a great way to raise brand awareness and attract new prospects. If you’ve been focused on Facebook, Instagram, and Twitter and haven’t spent much time promoting your brand on TikTok, you’re not alone. Many brands haven’t yet spent much time exploring TikTok, but it’s a fast-growing platform, so it’s a platform… Continue reading Tips for TikTok Videos
Twitter Shops in Beta Testing for E-commerce Businesses
E-commerce efforts on Twitter are expanding for select merchants through a feature known as Twitter Shops, currently in beta testing. This feature allows merchants to showcase up to 50 products on their Twitter profile, giving much more room than Shop Spotlight, another Twitter feature, that only allows showcasing five products on the profile. Twitter Shops… Continue reading Twitter Shops in Beta Testing for E-commerce Businesses
Handling Negative Facebook Comments
It’s not unusual for businesses to get negative Facebook comments, even if they provide outstanding service or products. Many people use Facebook as a place to vent and in many cases, what they really want is to be heard and acknowledged. Small businesses are sometimes tempted to delete their Facebook page rather than deal with… Continue reading Handling Negative Facebook Comments
The Changing Landscape of Advertising on TikTok
When it comes to social media apps, TikTok is one of the most popular among young people. This short-form video-sharing platform is a great place for marketers to get a handle on what’s trending among Gen Z and Millennials and also a great place to build brand awareness. By tapping into your brand’s creative side,… Continue reading The Changing Landscape of Advertising on TikTok
Sharing Pinterest Idea Pins
Pinterest is a social media platform where users explore and share visual content that they find useful or entertaining. Businesses can create a business account that can be used to build brand awareness and conversions. A business account on Pinterest allows access to useful tools such as a video search tool and Pinterest Analytics, and… Continue reading Sharing Pinterest Idea Pins
Instagram Video Types
Video is a powerful way to reach your audience on many social media platforms including Instagram. Even though Instagram was once known primarily for sharing pictures, this platform has evolved to a place where marketers can interact with users using several different types of video. The number of Instagram users continues to grow, giving you… Continue reading Instagram Video Types
Reaching Users in the New Instagram Feed
The one thing you can count on in the world of social media marketing is constant change. Instagram has recently made some changes to its algorithm, so you’ll need to consider the new Instagram feed and the impact these recent changes may have on your marketing efforts. In social media, an algorithm is a combination… Continue reading Reaching Users in the New Instagram Feed
Planning Your Social Media Strategy
In a digital world, it’s imperative to have a strong web presence, which includes being active on social media. If you don’t take any action at all on one or more social media platforms, you and your business might as well be invisible. If you haven’t been part of the conversation on social media, it’s… Continue reading Planning Your Social Media Strategy
