Social Media Marketing Archives - Softline Solutions

What Are Advantage+ Shopping Campaigns?

Digital advertising is constantly changing and evolving. To help marketers stay ahead of changing trends, Meta has introduced Advantage + Shopping Campaigns (ASC). These automated campaigns were designed for both ecommerce and direct-to-consumer advertising, offering a simplified approach to running ads on Meta platforms such as Facebook and Instagram. Campaigns are optimized for better efficiency… Continue reading What Are Advantage+ Shopping Campaigns?

Creating Effective Content for Social Media

Creating content for social media is a great way to increase brand awareness and drive traffic to your site. Many business owners struggle with exactly what type of content they should be publishing or how to design an effective social media strategy. There are several different aspects to effective posts. Compelling images, GIFs, and video… Continue reading Creating Effective Content for Social Media

The Best Apps For Marketing to Gen Z

Success in marketing depends on knowing exactly who your target audience is. Gen Z represents those born between 1997 and 2012. What are the priorities for people in this group and where do they spend most of their time online? Gen Zers have been surrounded by technology as long as they can remember. They’re accustomed… Continue reading The Best Apps For Marketing to Gen Z

60-Minute Video Uploads on TikTok

One thing you can be sure of when it comes to social media marketing is that things are always changing. TikTok was originally thought of as a platform based on short content. When it launched, video content was limited to 15 seconds. That’s gradually gotten longer starting with increasing the length of videos to 60… Continue reading 60-Minute Video Uploads on TikTok

Creating an Effective Marketing Plan

If your company isn’t already creating an annual marketing plan or if your current marketing plan hasn’t been effective, it’s time to work on creating an effective marketing plan. A marketing plan outlines an organization’s business goals, strategies, and budget. A comprehensive marketing plan creates a roadmap for the coming year, whether your target audience… Continue reading Creating an Effective Marketing Plan

Do Longer Reels Help or Hurt Performance on Instagram?

If Instagram is part of your social media strategy but you’re not getting the results you’re hoping for, there are several things to consider. Some things are fairly obvious and tips you’ve probably heard before such as taking the time to thoroughly get to know your audience. This includes paying attention to when they’re most… Continue reading Do Longer Reels Help or Hurt Performance on Instagram?

Marketing On TikTok With Ads and Content Creation

Since starting as an app used mainly for lip-syncing in 2016, TikTok has experienced explosive growth and currently has more than a billion active users. This platform is now used for much more than lip-syncing, with video content that can be funny, creative, and informative. TikTok originally attracted a young demographic, typically between the ages… Continue reading Marketing On TikTok With Ads and Content Creation

Using LinkedIn for Lead Generation

Whether your business is large or small, LinkedIn is a powerful platform for generating leads. It’s a great place to make your brand more recognizable and to improve conversions, as long as you have a clear strategy for leveraging this platform. LinkedIn is a good place to find people in your target audience who fall… Continue reading Using LinkedIn for Lead Generation

Creating a Social Media Calendar for Your Content

Social media is an important part of any effective inbound marketing strategy, and planning ahead is the best way to leverage the power of social media. A good way to plan your content ahead of time is by creating a social media calendar by using a digital calendar, interactive dashboard or spreadsheet. Things to track… Continue reading Creating a Social Media Calendar for Your Content