When you’re creating a solid PPC foundation, don’t overlook the power of Facebook and Instagram advertising. Combined global users of these two platforms total more than 3.7 billion users and provide a unique opportunity to reach your audience where they’re regularly spending time. Social media marketing is one of the most cost-effective methods of connecting… Continue reading Targeted Advertising on Facebook
Take Advantage of Instagram Changes to Branded Content Ads
Branded content ads were introduced by Instagram last year. These ads are a method for influencers to be able to identify when their posts have been sponsored by a brand or company. Until now, branded content was done by creating organic posts first, and brands could promote existing content from creators as an ad. These… Continue reading Take Advantage of Instagram Changes to Branded Content Ads
3 Ad Copy Essentials
If your online ad copy isn’t delivering the results you want, you know you need to make changes, but it’s not always obvious what changes you should make. You might try small tweaks to wording and find that sometimes these changes make little or no difference while at other times, subtle changes end up making… Continue reading 3 Ad Copy Essentials
