Category: Paid Search Management

There are many marketing tools out there today for those who are doing business online. Some of these tools are better than others. Some of these tools are more effective than others. One of the most useful and effective online marketing tools that businesses can turn to is PPC. PPC stands for Pay-Per-Click. This marketing… Continue reading What is PPC and Does It Really Work As They Say It Does?

There are many ways to get a piece of the action that is the multimillion dollar a day market of the world wide web. Firstly one can try by creating a web page; add some Ecommerce components to it, include some keywords and put it out there in the hope that customers will find you… Continue reading How to use Pay per Click in your internet sales strategy

Just like everything else, it is important to stay on top of the latest trends to make your business successful. When it comes to pay per click campaigns, several trends should not be ignore, to ensure that your business stays at the top. Whether or not you are just testing or considering a pay per… Continue reading PPC Campaign Strategies To Enhance Your Business’s Competetiveness, Visibility

This morning Google announced that its Call Metrics call-tracking capability is going to be generally available to all US and Canadian AdWords advertisers. Call Metrics is not to be confused with mobile Click to Call ads, though Call Metrics is available to Click to Call mobile advertisers as well.

f anyone’s in a position to write (or rewrite) the rules of advertising, it’s Google, the company that was founded in 1998 and now has a market cap of $197 billion.  Marketers may want to pay attention, then, as the search giant outlined three “laws of display advertising physics” this afternoon. There’s actually a lengthy… Continue reading Three Laws Of Display Advertising Physics – Google