Just like everything else, it is important to stay on top of the latest trends to make your business successful. When it comes to pay per click campaigns, several trends should not be ignore, to ensure that your business stays at the top. Whether or not you are just testing or considering a pay per click campaign, it is important to understand that you can take advantage of this very easily, based upon your specific needs and resources. You can easily evaluate your particular situation, based upon your web analytics. If you find expansion potential, consider implementing a PPC campaign that uses mobile extensions, mobile device conversions, display banners and more. If your e-commerce conversion rate is very low, you can make this a primary focus in your mobile PPC strategy, to maximize your ROI.
Micro-conversions are also on the horizon as the next great thing. It is important to note that these are not your primary pages. These are downloads of brochures, specific web pages, location checks, registering for newsletters, reading blog comments and more. These can add an exceptional amount of value to your business, because most people will not take action with one click. By evaluating your website and your PPC ads, you can discover the value of each click, including micro-conversions and other actions that you can take to encourage more engagement with your customers. You can also enhance your search engine ranking by taking advantage of video ad platforms. Whether YouTube or another video website, this is an exciting and valuable advertising portal. You don’t have to worry about making a viral video, all you need to do is consider your target audience, and create an innovative and relive video, including tips on how to use your products, technical support and much more, which can make them relevant and useful to your customers.
Moreover, although it may not be for everyone, you may be able to take advantage of dynamic generated ads. These give you the opportunity to check out creative and innovative ideas and market them to specific websites or users. Although this is very limited, if you are a display advertiser, this is extremely vital. This will give you the option of using Google’s Display Ad Builder and Merchant Center, and use their templates as well as products from their merchant feed. These will match up all relevant searches via the Internet directly to your website, provided you have a very specific campaign or structure of your keywords. It is also important to have a number of template ads that work cross product, as well as landing pages that match. Dynamic display ads are the next wave, so it is important to make sure that you keep up to date on this technology, take advantage of it and ensure your competitiveness in an ever-changing marketplace. Finally, although shopping has changed from traditional retail to more online, searching still plays a vital role. For this reason, you want to make sure that your PPC campaigns implement coupons, local searches, reviews and more and make sure that you can easily be found where your customers are looking for you.