There are many possible approaches to a digital marketing strategy and you may wonder whether blogging should still be an important part of your strategic plan. When done right, blogging can help you build your online presence and should still be included in your overall strategy. It can drive traffic to your website and keep… Continue reading Is Blogging Still Important in Your Digital Marketing Strategy?
Can Hashtags Be Used on LinkedIn?
LinkedIn hasn’t always allowed the use of hashtags, and clickable hashtags weren’t allowed on this platform until 2016 even though LinkedIn has been around since 2003. Hashtags do work on LinkedIn and can be added to published articles, status updates, comments, or business pages. Just like Instagram or Twitter, a hashtag can be a combination… Continue reading Can Hashtags Be Used on LinkedIn?
Defining Your Brand Purpose Attributes
The essence of your company revolves around characteristics your company already has. The qualities you have intentionally assigned to your brand are known as brand purpose attributes. These are the characteristics that distinguish your brand and give your audience a reason to connect with you. When your target audience aligns with your brand purpose attributes,… Continue reading Defining Your Brand Purpose Attributes
Content Marketing on LinkedIn with Long-Form Articles for Pages
LinkedIn has a new feature for Company Pages that may be beneficial for marketers trying to grow their audience. It’s called Articles for Pages, and it allows companies to build community with long-form posts. Individuals have been able to post long-form content on LinkedIn for several years, but businesses have had to adhere to character… Continue reading Content Marketing on LinkedIn with Long-Form Articles for Pages
Trends Gaining Momentum on Pinterest
Pinterest recently shared an overview of key trends that are gaining momentum on their platform. Last December, they published their report highlighting 30 trends they predicted would grow in 2021. The latest information they provided shows that they got 80 percent of their predictions right. Pinterest may not be the first platform you think of… Continue reading Trends Gaining Momentum on Pinterest
Should I Still Use Hashtags on My Instagram Account?
Hashtags on Instagram are still an effective way to get your posts found on Instagram. A hashtag is a word or short phrase with a pound (#) sign in front of it. They’re used on Instagram and other platforms such as Facebook and Twitter to group posts by topics. On Instagram, they can be added… Continue reading Should I Still Use Hashtags on My Instagram Account?
5 Signs It’s Time to Outsource Your Marketing
You and your team know your company better than anyone, but does that mean you should take care of marketing your business? Think about the many possible strategies that you could pursue to market your business along with the time and money you’d have to invest to master them. It’s not realistic that you can… Continue reading 5 Signs It’s Time to Outsource Your Marketing
3 Ad Copy Essentials
If your online ad copy isn’t delivering the results you want, you know you need to make changes, but it’s not always obvious what changes you should make. You might try small tweaks to wording and find that sometimes these changes make little or no difference while at other times, subtle changes end up making… Continue reading 3 Ad Copy Essentials
Maximizing the Benefits of Smart Shopping Campaigns
In the world of PPC advertising, Google Smart Shopping is becoming a more and more popular tool. Driven by machine learning, Smart Shopping uses automated bidding and ad placements to promote your brand across networks. Many marketers are being urged to switch away from standard Google Shopping campaigns altogether and rely exclusively on Smart Shopping.… Continue reading Maximizing the Benefits of Smart Shopping Campaigns
How Page Load Speed Affects Both UX and Marketing
The speed at which your visitors can access your content matters. In a world that’s becoming more and more fast-paced, website visitors are likely to click away from a site that doesn’t load in a matter of seconds. You can lose as many as half of your potential customers if the site takes too long… Continue reading How Page Load Speed Affects Both UX and Marketing
