Content marketing and PPC may seem at odds: the former aids coveted organic search ranking, often with less insight regarding ROI, while the latter offers better guarantees on returns, and with less time spent developing content. Content marketing requires creative collaboration and a hands-on approach. PPC can be automated, and to some extent, doesn’t require… Continue reading 3 Effective Ways PPC Pairs with Content Marketing
The Importance of Loading Speed for Website Conversion Optimization
E-commerce companies recognize the importance of crafting attractive, easy-to-use websites. These feature-heavy sites, however, tend to take longer to load. Not only must Google and other browsers download your site’s code, they also have to absorb style sheets, images, and HTML. The end result is often a slow-loading website that affects both your position in… Continue reading The Importance of Loading Speed for Website Conversion Optimization
The 5 Cornerstones of Successful E-Commerce Marketing
Softline Solutions is well versed in designing retail/ecommerce websites, and has created responsive sites for several retail businesses engaged in e-commerce marketing. We know what consumers are looking for when they visit a retail site, including beautiful graphics that show off products in all their glory. After all, consumers can’t touch or otherwise examine products… Continue reading The 5 Cornerstones of Successful E-Commerce Marketing
How to Maintain Your AdWords Account Post Presidential Election 2016
As you undoubtedly know, Donald Trump is the country’s President-elect following a grueling 18-month campaign. The Internet is ablaze with social commentary regarding the election of our 45th President, and it’s unclear whether the political division in this country will easily mend, or if yesterday’s surprising outcome will drive everyone insane. Perhaps those most concerned… Continue reading How to Maintain Your AdWords Account Post Presidential Election 2016
PPC Tips for Better International Marketing
Marketing to an international audience can be tricky—especially when it comes to PPC. The cost per click, for example, can vary dramatically depending on the region: when competing for the same term, the United Arab Emirates has an average cost per click that’s 8 percent greater than the U.S. average. Conversely, Serbia has an average… Continue reading PPC Tips for Better International Marketing
Social Media Advertising Tips
Social media is a great platform for increasing brand awareness, but ensuring your posts and ads are seen by your target audience is more challenging than ever. The days of organic reach via social media are over, as less than 0.1 percent of content is shared more than 1,000 times. Moreover, half of social media… Continue reading Social Media Advertising Tips
How Game Theory Affects PPC Marketing
One of the most memorable scenes from A Beautiful Mind takes place at a bar. A handful of men contemplate competing for the hand of a pretty blonde; Russell Crowe’s character, Dr. John Forbes Nash Jr. explains if they all compete for the blonde, no one will get her; but, if they ignore the blonde… Continue reading How Game Theory Affects PPC Marketing
Build Better Buyer Personas with Diverse Analytics
Whether you know it or not, your company makes inferences or predictions about customers all the time. We predict what types of messaging will work best on social media, what calls to action will incite a positive response in emails, and what PPC advertising will target consumers best. Fortunately, we don’t have to guess about… Continue reading Build Better Buyer Personas with Diverse Analytics
Topical (SEO) Optimization Edging Out Keyword Optimization as the New Norm
What should the main goal of a business be? To increase sales? Expand the customer base? While these are both important goals, it’s more important for a business to become the expert or authority within its industry. Any business that wants to be the main authority in its niche will leave competitors focusing on sales… Continue reading Topical (SEO) Optimization Edging Out Keyword Optimization as the New Norm
