The goal of an effective online marketing strategy is to reach the right people at the right time, which means providing solutions to prospects at the exact moment they need it. One way to do this is by including evergreen content in your content marketing strategy. Like trees that stay green and don’t go dormant,… Continue reading Use Evergreen Content in Your Year-Round Content Marketing
Reaching Users in the New Instagram Feed
The one thing you can count on in the world of social media marketing is constant change. Instagram has recently made some changes to its algorithm, so you’ll need to consider the new Instagram feed and the impact these recent changes may have on your marketing efforts. In social media, an algorithm is a combination… Continue reading Reaching Users in the New Instagram Feed
Crafting a Brand Strategy
Your brand is what sets you apart, but it goes beyond your slogan or the design and colors of your logo. It’s based on the competitive advantages of doing business with you. Spending time crafting a brand strategy can define and establish your market position. The more detail you put into your brand strategy, the… Continue reading Crafting a Brand Strategy
Planning Your Social Media Strategy
In a digital world, it’s imperative to have a strong web presence, which includes being active on social media. If you don’t take any action at all on one or more social media platforms, you and your business might as well be invisible. If you haven’t been part of the conversation on social media, it’s… Continue reading Planning Your Social Media Strategy
Building an Effective Content Marketing Strategy
One of the most important aspects of building an online presence is content marketing. It’s a way to provide relevant information that attracts the people who are interested in what you have to offer. While the importance of content marketing is a well-known fact, not all marketers really understand how content marketing works. Here are… Continue reading Building an Effective Content Marketing Strategy
Why Email Marketing is Still Vital in 2022
With the continual growth of social media, many people expected email marketing to become a less important part of a digital marketing strategy. There are around 4 billion email users worldwide, and this number continues to grow. There are several reasons email marketing is still a vital part of an effective overall online marketing strategy… Continue reading Why Email Marketing is Still Vital in 2022
Why Email Marketing is Still an Important Strategy in 2022
Digital marketing is continually evolving and with social media and other new technologies growing, many people thought email marketing would become less important. Instead, it continues to be a widely used and effective communication tool. Worldwide the number of email users is over 4 billion, and this number continues to grow. Here are several reasons… Continue reading Why Email Marketing is Still an Important Strategy in 2022
21 Ideas to Fill Your Social Media Content Calendar
Regular content posting on social media is a great way to increase brand awareness and engage with your followers. Sometimes it seems impossible to be creative on a daily basis, but that’s exactly what you need to do to keep your followers interested and to attract new prospects. If your well of content ideas has… Continue reading 21 Ideas to Fill Your Social Media Content Calendar
Improving Email Click-Through Rates
Over 4 billion people use email daily and that number keeps climbing. Email marketing is an extremely important part of your overall marketing strategy. Are you happy with your click-through rate (CTR)? Your CTR refers to the number of readers who opened your email and clicked on a link in the email. When this rate… Continue reading Improving Email Click-Through Rates
Is Blogging Still Important in Your Digital Marketing Strategy?
There are many possible approaches to a digital marketing strategy and you may wonder whether blogging should still be an important part of your strategic plan. When done right, blogging can help you build your online presence and should still be included in your overall strategy. It can drive traffic to your website and keep… Continue reading Is Blogging Still Important in Your Digital Marketing Strategy?
