Search engine marketing (SEM) has become a business necessity over the last decade. No brand in today’s world can possibly hope for visibility without it, something that can seem extremely daunting to unknowledgeable business owners. Throw in the fact that the SEM landscape is constantly evolving and you have a recipe for serious marketing anxiety.… Continue reading Most Important Google AdWords Tips For 2019
The Rise of Video Ads – Why Digital Advertising’s New King Is Here To Stay
Video advertising has quickly cemented itself in the marketing pantheon, and it’s no surprise why. Humans are visual creatures who love a compelling story, and video ads provide the opportunity to do just that: tell a story. If you have yet to harness the power of video marketing, here are 7 important reasons to add… Continue reading The Rise of Video Ads – Why Digital Advertising’s New King Is Here To Stay
Beyond Search: Additional Google Marketing Campaign Types
Paid search remains a fantastic way to bolster your Google marketing campaign efforts, but it is still one piece of the bigger search engine pie. There are many other outstanding ways to improve your latest campaign so you attract more website traffic, conversions, revenue, and general brand awareness. Read on for tips on additional Google… Continue reading Beyond Search: Additional Google Marketing Campaign Types
Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
Dynamic ads come in search, display, and landing page form to provide consumers with information regarding specific products and services. They require a little extra work in comparison to “regular” ads about your overall brand or product/service niche. But they can have a great payoff. Help yourself leverage search, display, and landing page ads in… Continue reading Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
The “A” In Advertising Should Stand For Art
Art in advertising is a beautiful thing, as it provides brands with the chance to show why they are awesome and different from their competition. Yet too many brands neglect the artistic aspect of digital advertising. They become so focused on keywords and search engine rankings that they forget about the foundation of good advertising:… Continue reading The “A” In Advertising Should Stand For Art
Good Ads vs. Great Ads
The world is full of “good” ads that were clearly made by professionals that beautifully highlight a product or service. Yet these ads rarely remain in the minds of consumers because they do not have that extra special something that makes them great. So what exactly separates the great ads–and therefore the best brands–apart from… Continue reading Good Ads vs. Great Ads
5 Conversion Optimization Tips You Need To Know
Conversion optimization is defined as a process used by those behind websites, landing pages, and forums to encourage customers into taking specific actions, such as referring a friend, registering for a weekly newsletter, or clicking that ‘purchase’ button. If you are relatively new to this process and want to ensure the results your company needs,… Continue reading 5 Conversion Optimization Tips You Need To Know
Programmatic Advertising: Benefits for Any Internet Marketing Company
Programmatic advertising refers to the real time, algorithmic purchase and sale of advertising space. Software automates the purchase of media inventory, which is then optimized and placed using a bidding system. Before this innovative ad space buying option took root, digital ads were bought and sold exclusively by people, which often resulted in human error-related… Continue reading Programmatic Advertising: Benefits for Any Internet Marketing Company
Landing Pages And Beyond: Mother’s Day Advertising Tips
Make the most of this Mother’s Day by not only sending flowers to your mom, but adjusting your upcoming ad campaign to enjoy a fantastic return on your investment. Keep the following tips in mind as you put the final tweaks on your Mother’s Day landing pages and other campaign efforts that will keep current… Continue reading Landing Pages And Beyond: Mother’s Day Advertising Tips
How To Date (And Marry!) The Right Digital Marketing Agency
Establishing a relationship with a digital marketing agency should be approached similarly to the way you manage your personal relations — to find the ‘right one’ you’ve got to date around a bit, figure out what you like, as well as what you need to stay happy. Below, we’ve outlined a few simple tips to… Continue reading How To Date (And Marry!) The Right Digital Marketing Agency
