In the modern world of digital marketing, the competition for consumer engagement is more intense than ever. Both search engine and social media marketing offer a variety of strengths as well as a few weaknesses you must be aware of to maximize your advertising strategy and subsequently enjoy more website traffic, conversions, brand awareness, and… Continue reading Top 10 Digital Marketing Tips For 2019
All About Attribution: Defining Google’s Conversion Tracking Types
If you implemented Google AdWords some time ago and are still not seeing the results you want, don’t panic. There are plenty of small changes you can make. One of those changes is AdWords Conversion Tracking so you can easily track your ads to determine how they are benefitting you (or not). Let’s look at… Continue reading All About Attribution: Defining Google’s Conversion Tracking Types
New AdWords Dashboard
The new AdWords dashboard is here, and with it a better way to fine-tune your digital marketing tactics. Once upon a time, the dashboard was limited to “snapshots” of account performance data, leaving little time to identify and rectify any issues. More and more users started relying exclusively on the campaigns tab for reporting and… Continue reading New AdWords Dashboard
Why to Have Your PPC Campaign Professionally Audited
While automated PPC reports from various websites are appealing because they are free or cheap, they only tell one small part of your campaign’s story. Get your pay-per-click campaign professionally audited by certified Google Ads professionals to extract the most from the analysis and subsequently make adjustments resulting in more website traffic, conversions, and revenue.… Continue reading Why to Have Your PPC Campaign Professionally Audited
Attention PPC Manager: 5 Helpful Tips for Small Business PPC
As a small business, you might have been hesitant to go the pay-per-click route because of the cost. However, PPC remains one of the most effective ways to get your business, whatever its size or scope, in front of your target audience. If you are the newly-appointed PPC manager for a small business, take some… Continue reading Attention PPC Manager: 5 Helpful Tips for Small Business PPC
How A Paid Search Marketing Service Uses FAQs for SEO
Frequently asked questions, which are commonly found on FAQ pages, are simple explanations for common user/customer questions organized in a list for easy scanning. We’ve all used a FAQ page at one time or another, but there’s more to these informative landing pages than meets the eye. A paid search marketing service that understands how… Continue reading How A Paid Search Marketing Service Uses FAQs for SEO
Landing Pages And Beyond: Mother’s Day Advertising Tips
Make the most of this Mother’s Day by not only sending flowers to your mom, but adjusting your upcoming ad campaign to enjoy a fantastic return on your investment. Keep the following tips in mind as you put the final tweaks on your Mother’s Day landing pages and other campaign efforts that will keep current… Continue reading Landing Pages And Beyond: Mother’s Day Advertising Tips
Google AdWords Management: 6 Tips For Getting Started
Pay-per-click (PPC) marketing is one of the best ways to get your website and brand into the collective conscience. It offers much faster results than search engine optimization (SEO), which makes the money you spend on PPC worth it assuming you have a strategy in mind. Help yourself get started in Google AdWords management and… Continue reading Google AdWords Management: 6 Tips For Getting Started
The 2017 Guide To AdWords For PPC Companies
Google AdWords is a tool that all digital marketers are familiar with. Whether managed in-house or by PPC companies, any sophisticated digital marketing strategy incorporates an AdWords campaign. Although it can take some continuing education, navigating all of the features of AdWords is a critical component of the campaign and will allow the campaign manager… Continue reading The 2017 Guide To AdWords For PPC Companies
3 Reasons To Work With A Pay Per Click Service
Pay per click advertising is one of the best ways to get your site noticed so you can enjoy the near-instantaneous search engine results you crave. Whether your company is small in nature, a start-up, or has been in business for years, here’s why working with a pay per click service is one of the… Continue reading 3 Reasons To Work With A Pay Per Click Service
