News Archives - Page 6 of 6 - Softline Solutions

Why SEO Companies and Web Design Firms no longer show up on the map in Google.

I wanted to repost the recent article from Matt McGee posted on Search Engine Land as I believe its very important and extremely relevant to our business. Recently we saw, as I am sure most online marketing companies did, a major change in Google’s Local Listings and what pulls a map up and what does… Continue reading Why SEO Companies and Web Design Firms no longer show up on the map in Google.

Are you managing your online reputation or is it managing you?

Your company has experienced incredible growth over the last decade due to the incredible increase in connectivity and information sharing abilities of the internet. Your online sales have increased, your overall growth has increased, but at the same time your finding it increasingly difficult to manage customer satisfaction both off and online. While offline customer… Continue reading Are you managing your online reputation or is it managing you?

CNN: Presidential Candidates Reputation on the line ?

Just noticed a special investigation on CNN as I was walking through our building?s lobby and it appears the presidential candidates are finally entering the realm of Reputation Management. Well more like disaster control since I assume they never considered they could actually get negative publicity on their websites. But now it appears someone has… Continue reading CNN: Presidential Candidates Reputation on the line ?

Starbucks – Experimenting with Reputation Management

There was an interesting article on Yahoo! news yesterday about how Starbucks launched a website to get feedback from its customers to improve the overall customer experience. While most people saw this as just another marketing gimmick I see it as an excellent step towards enhancing their reputation and opening a dialog between their customers… Continue reading Starbucks – Experimenting with Reputation Management

Why Market Online?- Part 1. Small Business & Email Marketing

We spend allot of time working with small and medium size business’s and something that comes up quite frequently is the misconception that Online Marketing is only for larger companies with huge budgets. While in the beginning this was somewhat true as it was only the larger companies that really had any kind of web… Continue reading Why Market Online?- Part 1. Small Business & Email Marketing

Promoting your Blog using rssHugger

Blogging is becoming a prominent way of marketing your website and reaching out to your clients, customers, and core base of users. rssHugger provides a great tool to get more readers looking at your blog. Its a great service so give it a try!

Welcome to Softline

Well, Everyone at Softline Solutions would like to welcome you to our new blog. In the coming days, weeks, month, etc, ( I guess I could go on forever here ) you should expect some great information and articles that should keep you up to date with online marketing trends, what you should be focusing… Continue reading Welcome to Softline