For many people, Instagram is their favorite platform for image-sharing and video-sharing content. As users follow their favorite creators and artists, Instagram begins showing content in the Explore section that seems to be aligned with their likes and dislikes. That works to a point, but it may also limit users from exploring unrelated content. If… Continue reading Resetting Your Recommendations on Instagram
In-Platform Vs. Website Leads
Lead generation is an important part of any online marketing strategy. To create an effective marketing strategy, marketers need to understand the advantages and disadvantages of website leads versus in-platform leads and decide which makes more sense to prioritize. In-Platform Leads In-platform leads provide an opportunity for businesses to generate leads on social platforms such… Continue reading In-Platform Vs. Website Leads
What Are Advantage+ Shopping Campaigns?
Digital advertising is constantly changing and evolving. To help marketers stay ahead of changing trends, Meta has introduced Advantage + Shopping Campaigns (ASC). These automated campaigns were designed for both ecommerce and direct-to-consumer advertising, offering a simplified approach to running ads on Meta platforms such as Facebook and Instagram. Campaigns are optimized for better efficiency… Continue reading What Are Advantage+ Shopping Campaigns?
Creating Effective Content for Social Media
Creating content for social media is a great way to increase brand awareness and drive traffic to your site. Many business owners struggle with exactly what type of content they should be publishing or how to design an effective social media strategy. There are several different aspects to effective posts. Compelling images, GIFs, and video… Continue reading Creating Effective Content for Social Media
Generating Reach on Threads With Questions
Threads is a rapidly growing Meta-owned platform that provides an alternative to Twitter/X. Many online users who have become turned off to Twitter are drawn to Threads since it’s a similarly text-heavy and fast-paced platform. With so many social media platforms to choose from, marketers may be reluctant to invest time and effort into one… Continue reading Generating Reach on Threads With Questions
Why Small Businesses Should Leverage Digital Marketing
Traditional marketing such as outdoor advertising, print ads and brochures are often the first type of marketing done by small businesses. For better results, small businesses should combine traditional marketing methods with digital marketing. As many as three out of every four prospects search for companies online before visiting a brick and mortar store. Having… Continue reading Why Small Businesses Should Leverage Digital Marketing
Using Short Form Video in 2024
The average consumer faces a deluge of content every day, so it’s no surprise that attention spans are getting shorter. Videos under ten minutes used to be considered short, but the trend in 2024 is to use much shorter videos as part of an effective digital marketing strategy. Short-form videos are those that are 60… Continue reading Using Short Form Video in 2024
Creating an Effective Marketing Plan
If your company isn’t already creating an annual marketing plan or if your current marketing plan hasn’t been effective, it’s time to work on creating an effective marketing plan. A marketing plan outlines an organization’s business goals, strategies, and budget. A comprehensive marketing plan creates a roadmap for the coming year, whether your target audience… Continue reading Creating an Effective Marketing Plan
Do Longer Reels Help or Hurt Performance on Instagram?
If Instagram is part of your social media strategy but you’re not getting the results you’re hoping for, there are several things to consider. Some things are fairly obvious and tips you’ve probably heard before such as taking the time to thoroughly get to know your audience. This includes paying attention to when they’re most… Continue reading Do Longer Reels Help or Hurt Performance on Instagram?
