Paid search is a continually evolving form of marketing, but if your ad spending is failing to deliver the results you’re looking for, we know you can do better…
With over 1 billion active users, it makes sense to take advantage of the power of Facebook ads by putting the right ads in front of the right users.
Display ads are an effective form of spreading brand awareness and establishing new leads. How likely is it that your prospects will click on your ads?
Inbound marketing is a focused method of helping your target audience discover the solutions that you have to offer. Attract the right people, keep them engaged…
Display your e-commerce products to visitors who are ready to buy using Google Shopping Services. We can help you make the most of this important strategy.
Most organic traffic is driven by search engines. SEO is a strategic way to grow brand awareness by writing quality content geared to searcher intent.
At Softline Solutions, we understand that marketing franchises present unique challenges. Our marketing specialists focus on what franchise brands need most.
If your business is continually getting calls, emails, and direct messages asking the same questions, it may be time to provide the answers to these questions on a Frequently Asked …
As of July 1, 2023, Google Universal Analytics (UA) will no longer track website traffic. UA is the latest thing Google has sunsetted in recent years. The newest version of Analyti …
At some point, every business experiences some sort of epic fail. Whether you sent an email to the wrong segment of your list, sent a message with an expired code or a broken link, …
Accessibility is something most people don’t think about until they are experiencing challenges themselves or are affected by the challenges of a loved one. When people without p …
Success in PPC advertising depends on delivering the right message at the right time to the right people. The members of your target audience are subjected to thousands of ads ever …
If you’re an SEO professional, the concept of E-A-T isn’t new to you. E-A-T was introduced by Google several years ago, and it stands for Expertise, Authoritativeness, and Trus …
When you think of building your brand on social media, TikTok may not be the first platform that comes to mind, but there are good reasons to include this platform in your social m …
Social media marketing is a powerful way to find and engage with customers and prospects based on where they are already spending their time. Opportunities on social media are almo …
Here’s a pop quiz for you. If your reports show that there’s been a ten percent growth in revenue this quarter, does that automatically mean your marketing strategy is working? …
When you compare social media trends with related search terms on Google Trends, it’s clear that there’s a correlation between the two. When trends go viral, search engine resu …
Social media marketing is a great way to raise brand awareness and attract new prospects. If you’ve been focused on Facebook, Instagram, and Twitter and haven’t spent much time …
E-commerce efforts on Twitter are expanding for select merchants through a feature known as Twitter Shops, currently in beta testing. This feature allows merchants to showcase up t …
