Search engine marketing (SEM) has become a business necessity over the last decade. No brand in today’s world can possibly hope for visibility without it, something that can seem extremely daunting to unknowledgeable business owners. Throw in the fact that the SEM landscape is constantly evolving and you have a recipe for serious marketing anxiety.… Continue reading Most Important Google AdWords Tips For 2019
Top 10 Digital Marketing Tips For 2019
In the modern world of digital marketing, the competition for consumer engagement is more intense than ever. Both search engine and social media marketing offer a variety of strengths as well as a few weaknesses you must be aware of to maximize your advertising strategy and subsequently enjoy more website traffic, conversions, brand awareness, and… Continue reading Top 10 Digital Marketing Tips For 2019
What Is Local SEO & Why It’s So Critical For Local Businesses
Local SEO is one part of the bigger search optimization picture. It is applicable to almost any local business in a town or city that is looking to expand its reach and quite literally put itself on the map. Whether you own a restaurant, clothing boutique, or specialty store within your community, take a minute… Continue reading What Is Local SEO & Why It’s So Critical For Local Businesses
Google vs. Facebook Marketing Pros & Cons
When it comes to online marketing, there are two options that stand out: Google AdWords and Facebook. Each offers distinct advantages and disadvantages, which is why it’s a good idea to use both in your marketing strategy if your budget allows for it. Should your budget only allow for one, use the following information to… Continue reading Google vs. Facebook Marketing Pros & Cons
All About Attribution: Defining Google’s Conversion Tracking Types
If you implemented Google AdWords some time ago and are still not seeing the results you want, don’t panic. There are plenty of small changes you can make. One of those changes is AdWords Conversion Tracking so you can easily track your ads to determine how they are benefitting you (or not). Let’s look at… Continue reading All About Attribution: Defining Google’s Conversion Tracking Types
Which Keyword Match Type Is Best?
While you may think there is one keyword match type to rule them all, no type is actually better than another. Using keyword match types is actually more about leveraging several options at various price points so you enjoy the best results possible. Let’s dive into the AdWord match type world to learn more about… Continue reading Which Keyword Match Type Is Best?
Good Ads vs. Great Ads
The world is full of “good” ads that were clearly made by professionals that beautifully highlight a product or service. Yet these ads rarely remain in the minds of consumers because they do not have that extra special something that makes them great. So what exactly separates the great ads–and therefore the best brands–apart from… Continue reading Good Ads vs. Great Ads
2018’s Top 5 Google Ads Features
Those behind Google AdWords keep churning out new features while updating existing ones, meaning you have plenty of lead generation tools to concern yourself with this year. Rather than feeling overwhelmed by all of the options at your fingertips, take a moment to learn about five of the best and most helpful Google AdWords features… Continue reading 2018’s Top 5 Google Ads Features
Retargeting Through Google: The Myriad Advantages
Retargeting is actually a very simple concept: marketing your products or services to consumers who have already visited your site but who left without buying anything. It is an umbrella term encompassing several tactics, including site, email, and SEO retargeting, all of which contribute to more site traffic, conversions, revenue, and brand awareness. Let’s dive… Continue reading Retargeting Through Google: The Myriad Advantages
The Rise of Video Ads – Why Digital Advertising’s New King Is Here To Stay
Video advertising has quickly cemented itself in the marketing pantheon, and it’s no surprise why. Humans are visual creatures who love a compelling story, and video ads provide the opportunity to do just that: tell a story. If you have yet to harness the power of video marketing, here are 7 important reasons to add… Continue reading The Rise of Video Ads – Why Digital Advertising’s New King Is Here To Stay
