Expanded text ads (ETA) may now be a significant part of your google ads management strategy; however, there are right and wrong ways to go about this advertising process. Frankenstein-like text messages created from a call-to-action here, and a few snippets of old ad copy there, are not effective, as they do not involve producing… Continue reading Google Ads Management Tips: 5 Expanded Text Ad Mistakes
News in Search Engine Marketing: Backlinks Vs Content Creation
A new Search Engine Marketing study shows that content is gaining ground as a ranking factor on Google, while backlinks are relegated to the back seat. The study, just released by Searchmetrics, measured the top 20 search results for 10,000 of the most popular keywords. Among the surprising findings of the analysis, we discovered: … Continue reading News in Search Engine Marketing: Backlinks Vs Content Creation
Case Study: Paid Search Marketing Still Offers Solid Black Friday Advertising
As marketers prepared for Black Friday 2016, they wondered what would be the best approach to take for paid search marketing. Would PPC text ads be the correct choice to show the millions of shoppers who would be buying televisions, kitchen appliances, and hundreds of other products online? Should they place their bets on PPC… Continue reading Case Study: Paid Search Marketing Still Offers Solid Black Friday Advertising
Voice First Technology and the Future of Pay Per Click Management
In most popular Sci-fi movies and TV shows, the computers of the future have a distinct characteristic: they have voices. In the future, it’s understood that computers will have the ability to speak back to users, if only to activate warp drive. But what about all the other things we could do with voice first… Continue reading Voice First Technology and the Future of Pay Per Click Management
3 Effective Ways PPC Pairs with Content Marketing
Content marketing and PPC may seem at odds: the former aids coveted organic search ranking, often with less insight regarding ROI, while the latter offers better guarantees on returns, and with less time spent developing content. Content marketing requires creative collaboration and a hands-on approach. PPC can be automated, and to some extent, doesn’t require… Continue reading 3 Effective Ways PPC Pairs with Content Marketing
3 Ways Black Friday Offers Organic Search Opportunities
It’s no secret that Black Friday is a huge opportunity for retailers everywhere, but that doesn’t mean meticulous data analysis isn’t necessary to ensure the desired results. Take a moment to learn three ways the famous (or infamous) shopping day provides organic search opportunities that result in increased brand awareness, more site traffic, and higher… Continue reading 3 Ways Black Friday Offers Organic Search Opportunities
How to Maintain Your AdWords Account Post Presidential Election 2016
As you undoubtedly know, Donald Trump is the country’s President-elect following a grueling 18-month campaign. The Internet is ablaze with social commentary regarding the election of our 45th President, and it’s unclear whether the political division in this country will easily mend, or if yesterday’s surprising outcome will drive everyone insane. Perhaps those most concerned… Continue reading How to Maintain Your AdWords Account Post Presidential Election 2016
Softline Solutions Added to Google’s Premier Partners List
Softline Solutions is the newest addition to the Google AdWords Premier Small & Medium-Sized (SMB) Business Partner Program. Our Los Angeles-based company joins an elite group of qualified companies, and all of our clients will subsequently reap the benefits of working with the search engine juggernaut to further optimize advertising campaign performance. In other words,… Continue reading Softline Solutions Added to Google’s Premier Partners List
3 Social Media Advertising Ideas to Make Your Brand Stand Out
Getting your brand’s name “out there” and into the minds of both consumers and potential business partners alike is certainly a challenge, but the right advertising campaign helps you bypass many roadblocks on the startup highway. If you’re a business newbie, help your company look like a massive business deal that everyone wants to learn… Continue reading 3 Social Media Advertising Ideas to Make Your Brand Stand Out
3 Factors (Aside from Bidding!) That Affect Your Ad Ranking
Google’s AdWords is by far the most popular engine driving pay-per-click advertising. For the laymen, PPC advertising can be downright scary; it’s easy to gobble up a marketing budget with poor PPC practices, or with an agency that doesn’t offer regular maintenance to their accounts. Overbidding is a common occurrence for novice PPC advertisers, especially… Continue reading 3 Factors (Aside from Bidding!) That Affect Your Ad Ranking
