Pay-per-click (PPC) marketing is one of the best ways to get your website and brand into the collective conscience. It offers much faster results than search engine optimization (SEO), which makes the money you spend on PPC worth it assuming you have a strategy in mind. Help yourself get started in Google AdWords management and… Continue reading Google AdWords Management: 6 Tips For Getting Started
AdWords Consultants Reveal 3 Tips For Lowering Cost Per Click
Landing pages are a pivotal part of any AdWords campaign, as your AdWords consultants will tell you. Ensure your cost per click (CPC) stays low by learning how to optimize these pages correctly. Landing page quality and relevancy have a direct impact on your Quality Score, which in turn has an impact on your CPC.… Continue reading AdWords Consultants Reveal 3 Tips For Lowering Cost Per Click
eCommerce Advertising: 5 Steps For Improved Adwords Conversions
Improving paid search campaigns for eCommerce sites can be a daunting task. The initial setup and strategy may have been enough to get you started, but when conversions are low it’s time to get creative. What makes it even harder is the low performing campaign is offering you little data to evaluate so that adjustments… Continue reading eCommerce Advertising: 5 Steps For Improved Adwords Conversions
Join The Ranks Of AdWords Experts With These 5 Tips
Creating AdWords headlines is generally not the most exciting aspect of marketing. Despite the fact that you only have to use a few words, figuring out which words to use can take hours. Rather than spending precious time toiling over AdWords headlines, add your name to the community of AdWords experts with a few key… Continue reading Join The Ranks Of AdWords Experts With These 5 Tips
Landing Pages And Beyond: Mother’s Day Advertising Tips
Make the most of this Mother’s Day by not only sending flowers to your mom, but adjusting your upcoming ad campaign to enjoy a fantastic return on your investment. Keep the following tips in mind as you put the final tweaks on your Mother’s Day landing pages and other campaign efforts that will keep current… Continue reading Landing Pages And Beyond: Mother’s Day Advertising Tips
Programmatic Advertising: Benefits for Any Internet Marketing Company
Programmatic advertising refers to the real time, algorithmic purchase and sale of advertising space. Software automates the purchase of media inventory, which is then optimized and placed using a bidding system. Before this innovative ad space buying option took root, digital ads were bought and sold exclusively by people, which often resulted in human error-related… Continue reading Programmatic Advertising: Benefits for Any Internet Marketing Company
5 PPC Attribution Tricks Your PPC Company Should Be Using
When evaluating a PPC (Pay Per Click) campaign, the progress is judged by a variety of KPIs like CPA (Cost Per Acquisition) or ROAS (Return on Ad Spend). Setting these performance standards may sound like a simple best practice, but achieving those standards can be more difficult and tricky than a business might think. Having… Continue reading 5 PPC Attribution Tricks Your PPC Company Should Be Using
How A Paid Search Marketing Service Uses FAQs for SEO
Frequently asked questions, which are commonly found on FAQ pages, are simple explanations for common user/customer questions organized in a list for easy scanning. We’ve all used a FAQ page at one time or another, but there’s more to these informative landing pages than meets the eye. A paid search marketing service that understands how… Continue reading How A Paid Search Marketing Service Uses FAQs for SEO
5 Ways to Improve the Digital Advertising Agency Experience
As a digital advertising agency, you’re handling small business clients’ most prized possessions: their businesses. Clients need to trust that you’ll take care of their brands — and it’s no secret that trust is lacking. So, how can you build trust and improve the customer experience? You should start by humanizing your brand, engaging customers… Continue reading 5 Ways to Improve the Digital Advertising Agency Experience
Social Media Advertising: How To Be Social And Strategic
It’s no secret that a large percentage of the world’s population is active on social media. On Facebook alone there are 1.5 billion users, actively engaging with each other and with brands. The original intent of social media was to create an online community where people can socialize from anywhere in the world. Once it… Continue reading Social Media Advertising: How To Be Social And Strategic
