For many people, Instagram is their favorite platform for image-sharing and video-sharing content. As users follow their favorite creators and artists, Instagram begins showing content in the Explore section that seems to be aligned with their likes and dislikes. That works to a point, but it may also limit users from exploring unrelated content. If… Continue reading Resetting Your Recommendations on Instagram
In-Platform Vs. Website Leads
Lead generation is an important part of any online marketing strategy. To create an effective marketing strategy, marketers need to understand the advantages and disadvantages of website leads versus in-platform leads and decide which makes more sense to prioritize. In-Platform Leads In-platform leads provide an opportunity for businesses to generate leads on social platforms such… Continue reading In-Platform Vs. Website Leads
What Are Advantage+ Shopping Campaigns?
Digital advertising is constantly changing and evolving. To help marketers stay ahead of changing trends, Meta has introduced Advantage + Shopping Campaigns (ASC). These automated campaigns were designed for both ecommerce and direct-to-consumer advertising, offering a simplified approach to running ads on Meta platforms such as Facebook and Instagram. Campaigns are optimized for better efficiency… Continue reading What Are Advantage+ Shopping Campaigns?
Creating Effective Content for Social Media
Creating content for social media is a great way to increase brand awareness and drive traffic to your site. Many business owners struggle with exactly what type of content they should be publishing or how to design an effective social media strategy. There are several different aspects to effective posts. Compelling images, GIFs, and video… Continue reading Creating Effective Content for Social Media
Pay-Per-Click in 2025
Marketing is an industry that’s continually undergoing changes, but one thing that hasn’t changed is that pay-per-click advertising (PPC) is one of the most effective ways for businesses to grow brand awareness and visibility. There are a lot of platforms to choose from and marketers sometimes wonder about decisions made by other businesses, such as… Continue reading Pay-Per-Click in 2025
What Home Services Marketing Professionals Need to Know
If your business is in the home services industry, your marketing strategy should start with an awareness of current trends. The home improvement market is booming and showing no signs of slowing down. There’s high demand for home improvement services, and this industry is valued at more than $485 billion. Reaching prospects in this market… Continue reading What Home Services Marketing Professionals Need to Know
Generating Reach on Threads With Questions
Threads is a rapidly growing Meta-owned platform that provides an alternative to Twitter/X. Many online users who have become turned off to Twitter are drawn to Threads since it’s a similarly text-heavy and fast-paced platform. With so many social media platforms to choose from, marketers may be reluctant to invest time and effort into one… Continue reading Generating Reach on Threads With Questions
Getting Better Results from Ecommerce Search Campaigns
When done right, pay-per-click advertising (PPC) offers a healthy return on investment (ROI) for ecommerce businesses. Running PPC ads is a great way to promote your business on social media networks, search engines and websites. It’s a data-driven approach, providing plenty of opportunities for testing and analyzing what’s working and what’s not. Using PPC, your… Continue reading Getting Better Results from Ecommerce Search Campaigns
Create Content Based on Buyer Preferences
Content creation is essential as a way to build brand recognition and engage with your target audience. Without quality content and a solid online presence, your business has little chance of being competitive. New tools and methods are continually evolving that make it easier than ever to produce content for your website quickly, but that… Continue reading Create Content Based on Buyer Preferences
The Best Apps For Marketing to Gen Z
Success in marketing depends on knowing exactly who your target audience is. Gen Z represents those born between 1997 and 2012. What are the priorities for people in this group and where do they spend most of their time online? Gen Zers have been surrounded by technology as long as they can remember. They’re accustomed… Continue reading The Best Apps For Marketing to Gen Z
