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If you are new to the world of Google Adwords you are hardly alone. While this marketing option has been around for some time there are new crops of users every day. Make the most of your marketing efforts with these tips from Google Adwords experts to save yourself money time and anxiety:

Programmatic ad buying refers to the “algorithmic purchase and sale of ad space in real time.” Software automates the buying process and subsequently the placement and optimization of assorted media through a bidding system. If you are in the process of re-imagining your brand’s marketing campaigns learn why programmatic buying may be exactly what your… Continue reading What Is Programmatic Ad Buying & Its Benefits?

Google Shopping Carts Vs. PayPal Online shopping has become a mainstay for many people making it necessary for e-commerce sites and similar online operations to create simple hassle-free checkout processes. Google shopping carts are among the many options available to online retailers but how do they compare to their Paypal counterparts? Let’s find out. Making… Continue reading Google Shopping Carts vs PayPal: Pros & Cons

PPC managers or pay-per-click managers have seemingly-endless to-do lists. If you are one of these managers and are relatively new to the PPC game do not panic. There are plenty of tips and tricks for keeping your work life manageable so you get the results you want.

Since the social media juggernaut has shown no signs of leaving the marketing pantheon learning how to successfully advertise on Facebook is one of the best things you can do to increase brand awareness and drive conversions. If you are new to advertising on social media and are unsure about where to begin use the… Continue reading How To Advertise On Facebook Successfully: 5 Tips

Coming up with new and fantastic ideas for website promotion may seem like a daunting task but it doesn’t have to be. With a little research and some creativity you can promote your new or existing website in exciting ways with the following ideas. Use these ideas as they are or think of them as… Continue reading 5 Great Ideas For Website Promotions

Search engine marketing research is a heck of a lot easier when you have the right tools at your disposal. Help yourself and your team get more from your research by using any (or many) of the following awesome tools:

If your AdWords campaigns are working like they’re supposed to you’ll significantly increase web traffic. If they’re not your money will be wasted. How do you get your PPC campaigns working for you and not against you? Pay attention to your metrics. But focus on the ones that matter or you’ll be wasting time too.