Marketing to an international audience can be tricky—especially when it comes to PPC. The cost per click, for example, can vary dramatically depending on the region: when competing for the same term, the United Arab Emirates has an average cost per click that’s 8 percent greater than the U.S. average. Conversely, Serbia has an average… Continue reading PPC Tips for Better International Marketing
Google Announces New Analytics and Search Ad Updates at SMX East
Jerry Dischler, the vice president of search ads at Google, and Babak Pahlavan, the senior director of product management for analytics measurement and solutions, made several big announcements in a recent keynote discussion at SMX East. The announcements surrounded search ads and audience targeting, as well as new Tag Manager integrations for analytics. So, what… Continue reading Google Announces New Analytics and Search Ad Updates at SMX East
7 Problems with LinkedIn Ads
LinkedIn advertising brought in $181 million in revenue in the second quarter of 2016. That might sound impressive, but when you compare it to the advertising revenues of Google and Facebook in the same quarter—$19 billion and $6 billion, respectively—the LinkedIn number seems pretty paltry. LinkedIn provides advertisers with the possibility of reaching the platform’s… Continue reading 7 Problems with LinkedIn Ads
The Most Expensive Google Keywords in the United States
Google is seemingly unstoppable. In 2016, the search engine giant has raked in over $70 billion so far, the majority of which is due to its successful advertising solutions. It is well known by now that advertisers pay fees when consumers click on their ad links. Some per-click costs are in the stratosphere, but they… Continue reading The Most Expensive Google Keywords in the United States
How Game Theory Affects PPC Marketing
One of the most memorable scenes from A Beautiful Mind takes place at a bar. A handful of men contemplate competing for the hand of a pretty blonde; Russell Crowe’s character, Dr. John Forbes Nash Jr. explains if they all compete for the blonde, no one will get her; but, if they ignore the blonde… Continue reading How Game Theory Affects PPC Marketing
Your Early AdWords Holiday Testing Guide
Interested in running a few AdWords tests before the holiday season? It might seem a bit early, but once the school year starts, it is a mere hop, skip, and jump away from the holidays. Shopping for the holiday season starts in October according to Google, giving you even more reason to test AdWords now.… Continue reading Your Early AdWords Holiday Testing Guide
How to Start a Strong Pay-Per-Click Campaign
PPC stands for pay-per-click, a type of internet marketing in which advertisers pay fees each time a user clicks on their ads. In this model, you’re paying for traffic to your site, rather than earning it organically or with choreographed SEO. Most people are unfamiliar with the intricacies of PPC advertising, and give up quickly… Continue reading How to Start a Strong Pay-Per-Click Campaign
3 Tips for PPC Beginners
Getting ready to manage a PPC account for the first time and feeling a little apprehensive? Fear not; you are hardly the only one having reservations. Managing a PPC account is not exactly simple; however a little research, patience, and advice go a long way. Review three excellent tips every PPC newbie should know before… Continue reading 3 Tips for PPC Beginners
Build Better Buyer Personas with Diverse Analytics
Whether you know it or not, your company makes inferences or predictions about customers all the time. We predict what types of messaging will work best on social media, what calls to action will incite a positive response in emails, and what PPC advertising will target consumers best. Fortunately, we don’t have to guess about… Continue reading Build Better Buyer Personas with Diverse Analytics
3 Tips to Improve Mobile Advertising on Bing
Google is often the main focus for mobile advertising efforts, a fact that is not exactly shocking. Not only is the search engine juggernaut the most popular option of its kind, but it is also heavily used by young, tech-savvy consumers who know a thing or five about smartphones. In comparison, Bing is favorited by… Continue reading 3 Tips to Improve Mobile Advertising on Bing
