Pay-per-click advertising is one of the most powerful tactics in digital marketing, but it can also be complex and time-consuming. Using this marketing strategy gives you the opportunity to be noticed by a wider audience online. When PPC is working efficiently, the amount of money you invest in clicks is worth it, because a visit… Continue reading Pay Per Click the Smart Way: A List of Smart Google Ads Features
Mobile Advertising in 2020
Mobile advertising continues to be an important strategy for engaging with customers and prospects. In 2020, it’s imperative to market your business to mobile device users. It’s a way to get in touch with people while they’re on the go and enables you to reach people in real-time with personalized messages targeted to their location… Continue reading Mobile Advertising in 2020
7 Signs Your Pay Per Click Campaigns Contain Wasteful Ad Spend
Pay-per-click advertising can be a powerful and effective way to market your business, but it can also be a competitive marketing strategy which can be tricky to master. The goal of paid advertising is low cost, high ad rankings and maximum return on investment. Mistakes or oversights in PPC can easily result in wasteful ad… Continue reading 7 Signs Your Pay Per Click Campaigns Contain Wasteful Ad Spend
Digital Marketing for the New Decade: 10 Tips for Digital Marketing in 2020
Technology continues to change and evolve at an amazingly rapid pace. Learning new techniques and technologies may feel like a juggling act at times as you try to pay attention to changing Facebook and Google algorithms, along with changes in PPC, marketing automation and SEO strategies. For your digital marketing campaign to remain effective in… Continue reading Digital Marketing for the New Decade: 10 Tips for Digital Marketing in 2020
Features Being Removed by Google Adwords
Google Adwords is a form of pay-per-click advertising that offers an effective way to drive targeted traffic to your website. It’s a powerful and profitable tool, but to remain competitive, you need to stay on top of changes as they happen. This year some features are being removed by Google Adwords, included removal of the… Continue reading Features Being Removed by Google Adwords
Instagram Marketing Trends in 2019
Instagram continues to grow rapidly and now has over one billion monthly users. This means that it pays to build a presence on this platform as long as you get to know your audience and what they want along with what type of content gets the most results. All forms of social media are continually… Continue reading Instagram Marketing Trends in 2019
Why You Don’t Need To Be On Every Social Media Platform
Social media is a powerful tool and one that needs to be included in the marketing strategy of every small business. Having a web presence, including a presence on social media is no longer optional. It’s imperative. You may think that you need to establish your brand on every platform in order to reach… Continue reading Why You Don’t Need To Be On Every Social Media Platform
12 Steps To Creating A Killer Small Business Marketing Strategy
When you are a small business owner, the success of your business depends on attracting customers who are looking for your goods and services. As a small business owner, you may not have a large marketing budget, but you need to connect your business to the right prospects. There are quite a few marketing… Continue reading 12 Steps To Creating A Killer Small Business Marketing Strategy
6 Key Elements Of Business Content
Content marketing is an essential part of the online marketing strategy for businesses of all industries and sizes. Regardless of what type of business you have, prospects expect you to provide interesting and informative content, and to provide it on a regular basis. If you don’t, they’ll quickly click away from your website or blog… Continue reading 6 Key Elements Of Business Content
8 Reasons Why Every Business Should Utilize Digital Marketing
Choosing the best marketing strategy to use is a decision faced by every business owner. The right marketing techniques can help your business to reach your target audience and convert them into leads or clients. While traditional marketing methods such as fliers, billboards, TV ads, and print ads can still bring in business, for best… Continue reading 8 Reasons Why Every Business Should Utilize Digital Marketing
