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Word of Mouth and Social Media

Consumer word-of-mouth advertising now has a huge electronic megaphone, thanks to social media.  In rapidly increasing numbers, consumers are communicating their opinions about businesses by means of social sites such as Facebook, Twitter, Foursquare, and Yelp.  In other words, loyal customers have a huge platform for expressing their delight; likewise, dissatisfied customers have that same… Continue reading Word of Mouth and Social Media

Create a Google “My Maps” and Direct More Internet Traffic to Your Website

Softline Solutions is a top Internet marketing company that increases website traffic for clients, which helps increase revenue.  The Internet provides many online marketing opportunities, and more are becoming available all the time. Google offers My Maps, which is a free tool for map creation.  My Maps is fully customizable and gives businesses another excellent… Continue reading Create a Google “My Maps” and Direct More Internet Traffic to Your Website

What is PPC Advertising?

Pay-per-click (PPC) advertising – also referred to as cost per click (CPC) advertising — is the leading method for generating online commercial revenue.  The way it works is that a website publisher earns payment whenever a visitor to their site clicks on a designated link.  Some basic information about PPC advertising follows. PPC campaigns can… Continue reading What is PPC Advertising?

Cash In on Content

Online marketing involves a lot of behind-the-scenes strategy using keywords for search engine optimization (SEO) in the race to gain high ranking on the SERPs (search engine results pages).  But the true foundational bedrock of a successful website with staying power is:  Providing valuable content.

Extreme Marketing

If you’re marketing online with the help of a good search engine optimization company, that’s a good thing.  Important benefits come out of hiring an experienced SEO company.  If you’ve done all that but you’re determined to put your marketing efforts into overdrive, think “guerrilla marketing.” Guerrilla marketing was conceived by Jay Conrad Levinson, who… Continue reading Extreme Marketing