There was an interesting article on Yahoo! news yesterday about how Starbucks launched a website to get feedback from its customers to improve the overall customer experience. While most people saw this as just another marketing gimmick I see it as an excellent step towards enhancing their reputation and opening a dialog between their customers… Continue reading Starbucks – Experimenting with Reputation Management
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Paid search is a continually evolving form of marketing, but if your ad spending is failing to deliver the results you’re looking for, we know you can do better…
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With over 1 billion active users, it makes sense to take advantage of the power of Facebook ads by putting the right ads in front of the right users.
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Display ads are an effective form of spreading brand awareness and establishing new leads. How likely is it that your prospects will click on your ads?
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Inbound marketing is a focused method of helping your target audience discover the solutions that you have to offer. Attract the right people, keep them engaged…
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Display your e-commerce products to visitors who are ready to buy using Google Shopping Services. We can help you make the most of this important strategy.
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Most organic traffic is driven by search engines. Search engine optimization (SEO) is a strategic way to grow brand awareness by writing quality content geared to searcher intent, helping your site to be found by search engines.
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At Softline Solutions, we understand that marketing franchises present unique challenges. Our marketing specialists focus on what franchise brands need most.
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