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Author: Softline

Online Reputation Management

70% of online consumers have said they use the Internet to research everyday grocery products. (Prospectiv, January 2008) 41% of Europeans claim to have changed their mind about what brand to buy as a result of researching choices online, according to EIAA’s latest Mediascope survey. (Mediascope Europe, November 2008) Brands with the highest “social media… Continue reading Online Reputation Management

Blogging 101

Are you a business owner? Have you been hearing all about Social Media? Did you know that blogging for your business is a great way to generate leads, build your brand and convert new customers? This week Softline Solutions is excited to present a series designed to help you get your business blog started and… Continue reading Blogging 101

Starting with Design

Choosing the Blog Program When you are ready to get started with your new blog the first thing you have to do is figure out what blogging program to use and where to put it. There are a few options to consider before getting started with your new blog. One option is that you can… Continue reading Starting with Design

What to Blog About

The greatest frustration for most people is figuring out what to write about. Obviously it is easy to write up a blog if you are familiar with the topic and especially if you are passionate about it. The challenge with business blogging is that people get caught up thinking they are supposed to be blogging… Continue reading What to Blog About

Top 10 Blogs of 2009

As you get ready to work on your blog, before jumping with both feet, take some time to plan ahead. Be sure to think of your blog as a part of your marketing plan. Every effective marketing effort requires some detailed planning before the official launch. Take some time to plan out the following things… Continue reading Top 10 Blogs of 2009

Search Engines on Saint Patrick’s Day

For most special occasions…or pretty much any occasion that Google decides to recognize, there is usually a nice Google Doodle put up to represent the occasion.Check out this year’s Google Doodle for St. Patrick’s Day:

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Google’s New Smart Rescheduler

As a business owner you undoubtedly are scheduling meetings and are working hard to balance your schedule and effectively run your company. Google has made some valuable additions to their calendar that will be very helpful when you need to reschedule a meeting. First of all, if your company isn’t using Google Calendar to schedule… Continue reading Google’s New Smart Rescheduler

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Categorized as News

DO-It-Yourself PR

If you were to ask 15 different people what public relations (PR) is, you would most likely get 15 very different answers. Many businesses do not even stop to consider making PR a part of their online marketing plan because they associate it with huge companies who have millions to spend on radio and tv… Continue reading DO-It-Yourself PR

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