Softline, Author at Softline Solutions

Social Media Tips for Small Business

Everyone knows that small businesses need to use social media to gain market share. However, few small businesses understand how to use it well. Here are some tips from several small business pros for maximizing your social media influence. #1: Show Them the “Real You” Social media is very fickle. They know the difference between… Continue reading Social Media Tips for Small Business

6 Most Important Local SEO Elements

Local SEO is the process whereby a business makes themselves more visible to local customers on the Internet. Many people make the mistake of thinking that local SEO is just a way to manipulate the system and get your site higher up in the search engines results pages. However, it’s not. Local SEO is simply… Continue reading 6 Most Important Local SEO Elements

Basic Bing Local Optimization Tips

There are so many things that businesses and marketing experts can do to increase the visibility of a website on the Internet it’s hard to decide which ones to pursue and which ones aren’t worth the effort. However, one of the elements that can really make an impact on where a website ranks on search… Continue reading Basic Bing Local Optimization Tips

Should You Optimize your Google Places Listing?

When it comes to local SEO, most companies focus on optimizing their websites, adding listings to local business directories, creating quality back links, etc. However, there was a case study done regarding the effectiveness of optimizing Google Places listings conducted by a company called Milestone Insights. This study was done in an effort to determine… Continue reading Should You Optimize your Google Places Listing?

Three Vital Elements of Successful SEO

SEO refers to the process of optimizing a website for superior visibility on the Internet. The process of SEO, when conducted properly, is much like building a building that will still be standing 100 years from now. The idea is that the SEO specialist designs a campaign that will create a solid foundation that serves… Continue reading Three Vital Elements of Successful SEO

Three Vital Elements for Local SEO

While most end users are very aware of the benefits of conducting global searches, more and more are becoming aware of the increased value of conducting local searches. Because the focus of users is shifting from global searches to local ones, companies are having to make a shift from global SEO to local in order… Continue reading Three Vital Elements for Local SEO

How To Launch a Successful Low Budget Adwords Campaign

Businesses of all shapes and sizes understand the importance that Google AdWords campaigns have in an effective marketing campaign. However, they are less versed in the ins and outs of managing a Google Adwords campaign that produce a solid return on their investment. While Google advertises that Adwords is a low cost marketing strategy, few… Continue reading How To Launch a Successful Low Budget Adwords Campaign

How to Use Google Adwords

When it comes to one of the most affordable and powerful marketing tools on the Internet for small business, Google Adwords is usually located somewhere at the top of the list. This keyword driven PPC campaign allows small businesses the ability to reach a large targeted audience for very little money. They key to a… Continue reading How to Use Google Adwords

Do I Need to Be Listed With Bing Maps?

Using Bing Maps as part of your Internet marketing plan is a good way to get your name out there. It should not be a surprise anymore that a business person needs to use every tool available to be visible to potential customers. Bing Maps is just one more tool in the arsenal that every… Continue reading Do I Need to Be Listed With Bing Maps?

How Google Places Can Put Your Website on the Map and Increase Sales

There are several ways to market yourself and/or your business using the Internet. Each path you take can lead to a different result, or the separate paths can lead in the same direction and support each other with a similar query. One of these paths is Google Maps. Google Maps is arguably the predominate way… Continue reading How Google Places Can Put Your Website on the Map and Increase Sales

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Author: Softline

6 Most Important Local SEO Elements

Basic Bing Local Optimization Tips

Should You Optimize your Google Places Listing?

Three Vital Elements of Successful SEO

Three Vital Elements for Local SEO

How To Launch a Successful Low Budget Adwords Campaign

How to Use Google Adwords

Do I Need to Be Listed With Bing Maps?

How Google Places Can Put Your Website on the Map and Increase Sales

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