Author: Softline

Search engine marketing research is a heck of a lot easier when you have the right tools at your disposal. Help yourself and your team get more from your research by using any (or many) of the following awesome tools:

Help your PPC campaign this holiday season with a few key optimization and advertising tips that will help you count more coinage come January. The holidays provide the perfect excuse to revamp your current campaign and get the most out of it as consumers up their shopping game. Use these tips to get you started:

Coming up with new and fantastic ideas for website promotion may seem like a daunting task but it doesn’t have to be. With a little research and some creativity you can promote your new or existing website in exciting ways with the following ideas. Use these ideas as they are or think of them as… Continue reading 5 Great Ideas For Website Promotions

If your AdWords campaigns are working like they’re supposed to you’ll significantly increase web traffic. If they’re not your money will be wasted. How do you get your PPC campaigns working for you and not against you? Pay attention to your metrics. But focus on the ones that matter or you’ll be wasting time too.

Pay per click advertising has been a cornerstone of online marketing for nearly two decades now, and yet, for the average business owner or company, it’s still shrouded with as much mystery as folklore and urban legends.

E-commerce marketing is a necessary part of any online business that sells products, no matter what kind, to grab the attention of search engines and target audiences. If you recently got your e-commerce site up and cannot wait to share your wares with the masses, use these tips to help get your products noticed.

If you are new to the world of Google Adwords you are hardly alone. While this marketing option has been around for some time there are new crops of users every day. Make the most of your marketing efforts with these tips from Google Adwords experts to save yourself money time and anxiety:

Search engine optimization (SEO) and search engine marketing (SEM companies) can be difficult to tell apart. Are there any differences between them? Both terms can be utilized interchangeably which makes the concepts even harder to grasp. To get the most out of your online marketing it’s imperative to know the difference between SEO and SEM… Continue reading SEM Companies Versus SEO Agencies: What’s The Difference?

It’s the dream of every marketer to automate as many tasks as possible particularly when it comes to pay-per-click bidding tactics. Automating some of your marketing tasks helps you prioritize and increase your efficiency. As technology continues to advance the dream of automating tasks is becoming a reality through digital marketing automation. Some marketing tasks… Continue reading Digital Marketing Automation: How To Leverage Machine Learning