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How can Facebook, Twitter and other Social Media assist my business in its publicity campaign?

Facebook, that social media phenomenon turns 10 years old in February 2014. It has over 125,000,000,000 members (ONE AND A QUARTER BILLION). That on its own is an incredible number of people, about the population of China and more than the population of India. But what is more important is that more than half that… Continue reading How can Facebook, Twitter and other Social Media assist my business in its publicity campaign?

Embed Bing Maps on your website so potential customers are led to your door

Just in case you hadn’t noticed maps and navigation by means of electronic media has become a major business. The first major step in this revolution resulted from the satellite navigation system developed initially for the US military and enabling soldiers to pinpoint exactly where they were in terms of a six figure grid reference… Continue reading Embed Bing Maps on your website so potential customers are led to your door

Google Places get your business displayed on mobile devices

One of the unexpected results of the internet revolution has been the effective roll out of smart phones, tablets and other mobile internet devices. The first part of the internet explosion meant that many homes and businesses were connected to the World Wide Web through modems and telephone lines. We don’t have to go into… Continue reading Google Places get your business displayed on mobile devices

Google Adwords targets your advertising to very specific potential clients

We have all heard of this wonderful tool available and being used by more and more people daily. We have further heard of the commercial explosion that is happening online and have seen how it has affected the way traditional business is done. Now a guy sitting in a small garage in the back end… Continue reading Google Adwords targets your advertising to very specific potential clients

Local SEO means your ad only reaches your potential customers and doesn’t waste your campaign funds

The biggest difficulty with all advertising campaigns is actually reaching your target market. Now if you are a worldwide corporate conglomerate manufacturing and marketing beer or soda or motor cars your problem is somewhat different from the one faced by the local service station or corner shop or tool hire company. Whereas the first, say… Continue reading Local SEO means your ad only reaches your potential customers and doesn’t waste your campaign funds

If You Discount Local Online Marketing, You Are Losing Customers

Online marketing is a great way to connect with old customers as well as bring in new customers. One of the most effective ways that some companies use online marketing is to connect with those people who live or work in their own geographical area. This is called local online marketing, and it can help… Continue reading If You Discount Local Online Marketing, You Are Losing Customers

Mobile Marketing Can Add Lots of New Exposure Even to Small Businesses

Mobile marketing is quickly becoming the next big thing in marketing. Because mobile marketing is still relatively new to the world, there is a lot of confusion about what it is, how it works, and how to start a mobile marketing campaign into action. The good news is that with Softline Solutions, your company does… Continue reading Mobile Marketing Can Add Lots of New Exposure Even to Small Businesses

Social Media Marketing: Is It a Fad or Does It Really Work for Business?

Unless you have been living in a cave, you have no doubt heard of social media and how it is being used by some businesses as a marketing tool. While it may seem as if getting into social media marketing is a good idea for many businesses, most businesses do not know how to do… Continue reading Social Media Marketing: Is It a Fad or Does It Really Work for Business?

What is PPC and Does It Really Work As They Say It Does?

There are many marketing tools out there today for those who are doing business online. Some of these tools are better than others. Some of these tools are more effective than others. One of the most useful and effective online marketing tools that businesses can turn to is PPC. PPC stands for Pay-Per-Click. This marketing… Continue reading What is PPC and Does It Really Work As They Say It Does?

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