Before coming to Softline, Montrose Travel(Now known as CTM) had very little online presence and paid search campaigns that were underperforming due to lack of management or set up. We rebulit the marketing iniatives and now they have multiple sites with multiple targeting initiatives that now dominates both PPC & SEO for highly competitive industry terms, leading to a large increase in their client base.
Our client’s objective was to increase the number of corporate travel leads for its Montrose Corporate Travel brand, and also increase the number of leads and sign ups for its Mtravel brand which was targeting travel agents who wanted to resell travel services.
Strategy and implementation
Develop & Deploy new Google Ads, Bing Ads, & Retargeting Campaigns via Adroll
Develop & Deploy top of funnel programmatic display campaigns
Develop & Deploy targeted landing pages designed for location and keywords to ensure higher conversions
Develop & Deploy an organic keyword strategy based on national and geo specific targeting to increase visibility More resources allocated to GEO areas we identified as high converting
Implement advanced analytics and goals to ensure we are able to identify multi channel conversions
Introduce and deploy successfully a set of Social based Ads for targeting new customers on Facebook and Instagram
While first year lead volume decreased by 50%, valid leads increased by 76%
Valid & targeted leads generated an increase in Corporate travel revenue of over $6 million in the first year
Organic traffic increased an average 36% YoY
Geo based organic traffic growth has contributed to larger dollar deals
Successful introduction and growth of Social Ads as a new lead generation channel
Growth secondary retargeting campaigns helped increase overall lead conversion by 27%
Increased budget consistently for marketing initiatives due to strong revenue growth
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