CASE STUDY / CTM TRAVEL
Before coming to Softline, Montrose Travel(Now known as CTM) had very little online presence and paid search campaigns that were underperforming due to lack of management or set up. We rebulit the marketing iniatives and now they have multiple sites with multiple targeting initiatives that now dominates both PPC & SEO for highly competitive industry terms, leading to a large increase in their client base.
We hired Softline Solutions after spending years trying to manage our paid and organic channels in house. We spent an enormous amount of money without much return. Softline came in and provided us with a detailed analysis of what we needed to do, provided a timeline, and implemented a strategy that completely turned the Corporate Travel channel around, making it a flagship business channel for us.Chris M