Founded in 1985, Kole Imports has been a leading wholesale merchandise distribution company for over 30 years with over 10,000 products and serving over 100 countries.
Achieve growth in direct e-commerce sales via koleimports.com while maintaining ROAS goals. Additionally, testing and implementing new marketing channels that can deliver the right type of customer and growth.
Strategy and implementation
Audit and develop a plan to rebuild current Google, Bing, and Yahoo Paid search campaigns
Implement accurate conversion tracking goals and marketing funnels
Deploy Search, Remarketing, & Display campaigns
For the first time, deploy shopping campaigns via Google, Bing, & Shopping Retargeting via Criteo
Develop & Deploy Facebook, Instagram, Linkedin, and Pinterest campaigns with various targeting and goal initiatives
Analyze current site, historic keyword data, search console data, and competitor data to develop and deploy an Organic keyword strategy based on maximizing Organic sales
90% increase in online conversions for the first 2 years
Over 33% growth in online paid conversions YoY
Decrease in CPA costs while maintaining ROAS goals
Deliver new channel sales via Social Ads with very low CPA costs
Increase overall Organic traffic to the site by 80% the first year with maintained Organic growth via a comprehensive keyword strategy
Increased budget on marketing initiatives by 25% YoY for the past 4 years
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