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CASE STUDY / CLOSETS BY DESIGN

15 years of success in franchise, traffic and leads.

+55%

ORGANIC GEO BASED TRAFFIC

+37%

MORE LEADS

Closets by Design

Since 1982 Closets By Design has been delivering high quality storage and organizing solutions across the US & Canada via their network of franchise partners.

Objectives

Achieve growth in online lead generation for its corporate marketing initiatives as well as its franchise partners while maintaining target CPA levels based on geographics. Additionally, Closets By Design wanted to increase the visibility and interest in its franchising offering to attract more franchise operators

Strategy and implementation

The results

An average of 37% increase in leads YoY for the past 15 years across paid search campaigns.

Website traffic

Organic traffic increased an average 22% YoY for the past 15 years

Geo based organic traffic growth as been over 55% for the past 3 years

Successful introduction and growth of Social Ads as a new lead generation channel

Growth in franchise operators and interest since targeting this initiative over 5 years ago

Budget up white

Increased budget on marketing initiatives by 15%-20% YoY

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