Most organic traffic is driven by search engines. Search engine optimization (SEO) is a strategic way to grow brand awareness by writing quality content geared to searcher intent, helping your site to be found by search engines.
Since 2008, 1-800-Bollards, a woman-owned business, has been a leading supplier of architectural and security bollards in industries including education, retail, government, stadiums/arenas, and much more.
Achieve growth in direct e-commerce sales via koleimports.com while maintaining ROAS goals. Additionally, testing and implementing new marketing channels that can deliver the right type of customer and growth.
Strategy and implementation
Develop & Deploy new Google, Bing search and shopping ads
Develop & Deploy targeted landing pages for quote driven products
Optimize & Deploy products for e-commerce and online sales
Develop & Deploy an organic keyword strategy based on national and geo specific targeting to increase visibility to the products and brand
Implement advanced analytics and goals to ensure we are able to identify multi-channel conversions
Introduce and deploy successfully a set of Social based Ads for targeting new customers on Facebook and Instagram
63% increase in online conversions for the first 2 years
Over 33% growth in e-commerce sales YoY
Decrease in CPA costs while maintaining ROAS goals
Increase brand visibility that has established them as a industry leader
Increase overall Organic traffic to the site by 100% the first year with maintained Organic growth via a comprehensive keyword strategy
Increased budget on marketing initiatives by 25% YoY for the past 4 years