1-800-Bollards
Since 2008, 1-800-Bollards, a woman-owned business, has been a leading supplier of architectural and security bollards in industries including education, retail, government, stadiums/arenas, and much more.
Case study / 1-800-Bollards
More traffic, more sales, more brand awareness.
63%
More Online Conversions
Objectives
Our goal was to increase brand and product visibility for 1-800-bollards and increase the number of online quote requests as well as providing an e-commerce solution for products available for sale directly from the site.
Strategy and implementation
Develop & Deploy new Google, Bing search and shopping ads
Develop & Deploy targeted landing pages for quote driven products
Optimize & Deploy products for e-commerce and online sales
Develop & Deploy an organic keyword strategy based on national and geo specific targeting to increase visibility to the products and brand
Implement advanced analytics and goals to ensure we are able to identify multi-channel conversions
Introduce and deploy successfully a set of Social based Ads for targeting new customers on Facebook and Instagram
The results
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63% increase in online conversions for the first 2 years
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Over 33% growth in e-commerce sales YoY
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Decrease in CPA costs while maintaining ROAS goals
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Increase brand visibility that has established them as a industry leader
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Increase overall Organic traffic to the site by 100% the first year with maintained Organic growth via a comprehensive keyword strategy
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Increased budget on marketing initiatives by 25% YoY for the past 4 years
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