CASE STUDY / 1-800-BOLLARDS
More traffic, more sales, more brand awareness.
63%
MORE ONLINE CONVERSIONS
1-800-Bollards
Since 2008, 1-800-Bollards, a woman-owned business, has been a leading supplier of architectural and security bollards in industries including education, retail, government, stadiums/arenas, and much more.
Objectives
Achieve growth in direct e-commerce sales via koleimports.com while maintaining ROAS goals. Additionally, testing and implementing new marketing channels that can deliver the right type of customer and growth.
Strategy and implementation
- Develop & Deploy new Google, Bing search and shopping ads
- Develop & Deploy targeted landing pages for quote driven products
- Optimize & Deploy products for e-commerce and online sales
- Develop & Deploy an organic keyword strategy based on national and geo specific targeting to increase visibility to the products and brand
- Implement advanced analytics and goals to ensure we are able to identify multi-channel conversions
- Introduce and deploy successfully a set of Social based Ads for targeting new customers on Facebook and Instagram
The results
63% increase in online conversions for the first 2 years
Over 33% growth in e-commerce sales YoY
Decrease in CPA costs while maintaining ROAS goals
Increase brand visibility that has established them as a industry leader
Increase overall Organic traffic to the site by 100% the first year with maintained Organic growth via a comprehensive keyword strategy
Increased budget on marketing initiatives by 25% YoY for the past 4 years
Other success stories
XTIVIA
XTIVIA is a multi-channel IT solutions provider that provides services in many sectors from software, development.
CTM Travel
Before coming to Softline, Montrose Travel(Now known as CTM) had very little online presence and paid search..
Canada Dental Group
Canada Dental is a local dental provider with a reputation for excellence in service and works ...
Ready to launch your next profitable marketing campaign?
