CASE STUDY / KOLE IMPORTS & CLOSEOUTS

Maintaining 8x ROAS for 3 Years for B2B Client

Social Ads

Kole Imports & Closeouts

Founded in 1985, Kole Imports has been a leading wholesale merchandise distribution company for over 30 years with over 10,000 products and serving over 100 countries.

Objectives

Increase e-commerce ROAS and purchase volume while scaling spend.

Create and implement a Meta Catalog to diversify sales campaigns, dynamically serving relevant products to potential customers at optimal conversion moments.

Enhance first-party data tracking for more precise audience targeting and campaign optimization.

Strategy and Implementation

Audited event tracking and implemented Conversion API (CAPI) to improve first-party data accuracy and optimize conversion tracking.
Clearly defined audience segment funnels in Advertiser Settings, ensuring more effective retargeting based on user behavior.
Developed high-intent 1st-party audiences (Abandoned Carts, Initiate Checkout, Add to Cart) to improve targeting in Advantage+ campaigns.
Developed an ecommerce feed optimized for Meta within GoDataFeed to create custom automations to label closeout products for a live product category feed.
Created and launched Advantage+ Shopping Campaign to diversify media buy and retarget current customers with Dynamic Product Ads.
Ran an Advantage+ campaign with a mix of product-category and all-product ads, allowing the algorithm to optimize towards top-performing creatives while preventing ad fatigue.
Drove retargeting within Advantage+ by dynamically engaging past customers and site visitors with relevant product ads.
Produced video content for ad campaigns to be used in a structured video funnel, driving more first-party users into the ecosystem.
Developed and executed an organic strategy across Meta and LinkedIn to increase engagement and reinforce brand presence.