If you’ve been advertising on the internet for any length of time, you’ve heard about SEO – Search Engine Optimization. What you may not know, though, is what SEO really means – especially for you. And not knowing could be the difference between moving your business forward or staying stagnant, or perhaps even moving backward.… Continue reading What is Local SEO and Why Does it Matter?
Local search engine optimization (SEO) is a bit of a tricky endeavor. It’s far different from the global SEO stuff people have been doing for years and it requires you to understand how different elements work together in order to create a cohesive strategy. And while it’s fairly easy to develop a basic understanding of… Continue reading How to Do Local SEO For Dummies
SEO tactics use to be about consumer behavior manipulation. Not anymore. Google has created an environment that won’t tolerate manipulative SEO tricks and will punish websites that participate in such activities. They want users to be able to trust local search and are now assigning a trustworthiness factor to all websites. And then there is… Continue reading How Social Media Impacts SEO
Local SEO used to be as simple as just making sure that your company is represented in a few online business directories. However, it’s getting a lot more complicated than that. One of the biggest things that companies can do to improve their local SEO efforts is to stop using a microscope in your efforts.… Continue reading Local SEO for 2015
Google Places is one of many valuable online marketing tools that Google offers to businesses of all sizes. However, many small businesses either aren’t aware of this very valuable marketing tool or aren’t using it effective to promote their business. Here are a few things that all small business owners need to know about Google… Continue reading Why All Small Businesses Need Google Places
When it comes to one of the most affordable and powerful marketing tools on the Internet for small business, Google Adwords is usually located somewhere at the top of the list. This keyword driven PPC campaign allows small businesses the ability to reach a large targeted audience for very little money. They key to a… Continue reading How to Get Started With Google AdWords
Companies of all shapes and sizes can use Google AdWords to help them increase their exposure and bring new customers to their doors. However, many small businesses aren’t aware that AdWords is as effective and cost effective for them as it is for large corporations. Believe it or not, AdWords is actually one of the… Continue reading Why Should Your Small Business Use Google AdWords
Small businesses have often ignored the benefits of Adwords, which is a Pay per click advertising platform offered by Google, simply because they don’t understand how it works or how the use of such advertising campaigns can positively impact their businesses. Adwords works because it allows businesses to more accurately target their audience and create… Continue reading The Benefits of Using Google Adwords in Your Marketing Strategy