Category: Local Marketing

For years, no decades the de facto advertising standard for small business was the Yellow Pages. If you weren’t listed then how would anyone find you? While the Yellow Pages still maintains a huge directory of listings you should ask yourself if anyone is really looking at it anymore. As far back as 2005 the… Continue reading Looked in the Yellow Pages lately? Neither have your Customers!

At Softline we work with allot of small and medium size business’s so we are quite familiar with the fact that there audience may not be as geographically diverse as larger companies. In fact, a common question that comes up in our conversations with prospective clients is ” Why should I do SEO when my… Continue reading Small Business Marketing – Local Search Engine Optimization