Local Marketing

Online Local Marketing for Your Business

clare
07/01/22

It’s important for any business to grow an online presence. Online local marketing is using your online efforts to draw local traffic to your business, both online and offline. T …

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Franchise Marketing

clare
04/29/22

There are many ways to market a franchise, but franchises are seeing a major shift toward digital marketing. To build your brand, you need an online presence that works which requi …

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How Important is Word Count in SEO?

clare
04/01/22

If you’re trying to figure out how to rank better in the search engines, one of the factors you may be focusing on is word count. There are many factors that go into search opt …

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Planning a Paid Media Strategy and Budget

clare
02/18/22

There are many marketing options that can help you grow your business, and it’s a good idea to include paid media as part of your overall marketing strategy. Part of planning you …

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Why Link Google Ads Account to Search Console

clare
01/14/22

Organic and paid search marketing are separate marketing strategies that work best when used together. Linking a Google Ads account to Search Console gives you a more complete pict …

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Facebook Ads for B2C Lead Generation

clare
11/16/21

With a reach of over 2.8 billion users, Facebook has become an essential tool for reaching new audiences and for interacting with existing customers. Facebook lead ads are a great …

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How Working with a Marketing Agency Can Benefit Your Business

clare
11/09/21

In a perfect world, you could build a business, and customers would automatically come. While word of mouth is a great form of advertising, if you want to grow your business to its …

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Should You Invest in Advertising in a Down Economy?

clare
11/02/21

During a down economy, people tend to reduce spending and stockpile money and supplies. Consumers have a sense of panic, and marketers may think they should be cautious during unce …

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Why Local Brands Should Partner with Softline Solutions

clare
10/26/21

Targeted local marketing strategies can help bring in new business from prospects who are in your area. Your goal is to increase brand awareness using multiple approaches to local …

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Questions to Ask Yourself Before Hiring a Marketing Agency

clare
10/12/21

The right marketing agency can lift your business to the next level, but it’s not always easy to decide who to hire. You’re likely to hear plenty of claims from different firms …

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Account Based Marketing: The Key to More Qualified B2B Leads

clare
10/01/21

If you’re spending a lot of time trying to sell to unqualified leads, it may be time to implement account based marketing (ABM). It’s one of the most effective B2B marketing an …

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Hiring a Marketing Person Versus a Marketing Agency

clare
09/27/21

As the owner of a small or medium business, you probably consider your company a labor of love. That means when a task needs to be done, it may seem logical for you to take care of …

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