780% Boost to ROAS for DTC Client on Paid Social
BBQ Galore’s initial promotion offered 10-15% off grill bundles, but it failed to drive significant results. After analyzing customer behavior, it was theorized that dollar-off discounts would be more effective for high-ticket items like grills.
Paid Media
Objectives
Grow ecommerce ROAS and increase average order value while scaling paid social spend. Improve promotional effectiveness for high-ticket grill bundles by aligning offer structure with customer purchase behavior. Drive stronger retargeting performance and increase new-to-brand revenue.
Strategy and implementation
- Conducted performance analysis of initial 10–15% bundle discount and identified low impact on high-ticket purchase decisions
- Hypothesized and tested dollar-off incentive strategy better suited for premium grill bundles
- Repositioned promotion to offer up to $600 off selected grill bundles, emphasizing tangible savings over percentage-based messaging
- Reworked ad creative and messaging to highlight high perceived value and urgency
- Leveraged retargeting to re-engage past site visitors and previous brand engagers
- Expanded reach to drive incremental new-to-brand customer acquisition
- Designed and implemented promotional website banners to reinforce paid messaging across landing and product pages
- Optimized on-page copy to clearly trigger and communicate the promotional incentive at key decision points
Real growth. Real impact.
increase in ROAS and over 200% sales growth
0
%
lift to AOV due to clearer messaging about promotion
0
%
Return on Ad Spend
368
%
The results