Softline Solutions is well versed in designing retail/ecommerce websites, and has created responsive sites for several retail businesses engaged in e-commerce marketing. We know what consumers are looking for when they visit a retail site, including beautiful graphics that show off products in all their glory. After all, consumers can’t touch or otherwise examine products when shopping online. Stellar photos need to pitch the products. And easy-to-navigate channels of purchase need to close the deal.
Below are 5 key elements to keep in mind when designing an e-commerce marketing site.
Rich, Spectacular Media
The first key to a successful retail site is rich media display. Again, since customers aren’t in the physical presence of your products, it’s essential that your images grab their attention and hold it. High-quality media is necessary for turning potential customers into actual customers, and requires clear product photography. Online product display should also include the following for optimal results:
- Video media, including info on how to use your products
- Clear, engaging product descriptions
- Photos that showcase the product from all angles
It might cost a little extra to embed videos, but the ROI is well worth it. You’re giving your customers a chance to see why they need your product in their lives, which can be challenging without dazzling images and videos.
It won’t matter how amazing your products are if the site is difficult or impossible to navigate. Make your retail website easy for customers to browse by adding site search and fast payment options. Forget the proverbial bells and whistles that serve as little more than distractions, and combine your rich images and videos with simplistic navigation sure to keep customers coming back.
Another essential component of retail site success? Fast delivery. If a customer has to wait four weeks to get a product that normally takes a few days to deliver, you can be assured that they won’t be returning to your site. Make certain your delivery services are efficient, and never leave a product that’s out of stock on the website, as it only results in angry customers.
Viable Contact Sources
It’s important that your customers reach you in a timely fashion, whether they have a shipping emergency or simply want to learn more about a particular item. Offer numerous ways to get in touch, such as phone, email, and instant messenger. Stay on top of emails as best you can, and perhaps hire someone specifically to answer emails, phone calls, and IMs. Customers love fast responses.
You might prefer that customers create accounts on your website, but it’s still an excellent idea to offer guest checkout. Emphasize that those who sign up for your site enjoy discounts and other loyalty-related perks, but make it easy for customers who are merely passing through as well. Consumers love guest checkout options when they’re in a hurry or need a particular product from a site they don’t often visit, as having to go through a long signup process to purchase one item is highly inconvenient.
Whether you’re a mom-and-pop retail operation or an ecommerce storefront ready to share your products with the masses, contact Softline Solutions today to learn how we can help your e-commerce marketing efforts.