In today’s fast paced business world, standing out from the throng is necessary in order to succeed. The number one way to do this is through digital marketing and establishing an online presence. Softline Solutions is Southern California’s premier provider of digital marketing services and consulting, providing search engine optimization, social media, mobile marketing, and paid per click services to its clients.
Search Engine Optimization
Softline Solution’s expert SEO team will work with your company to determine the keywords relevant to your business, establishing a website centered on those words. Softline Solutions will handle the production of the content and the back linking, guiding their clients up the rankings within several months – much more quickly than if someone attempts to perform SEO on their own.
Besides search engine optimization, social media is the number one way to attract new clients. Having a strong presence on Facebook and Twitter is vital for businesses to interact with and attract new customers, but it also means establishing a persona. Softline Solutions will work with you to establish this social media presence, as well as provide consultations on how to continue the upward growth and retain the new customers you gain.
Roughly half of all online purchases are made through smart phones, yet the majority of marketing is geared towards desktop computers. Softline Solution’s mobile marketing team will work with your company to set up a campaign geared towards mobile marketing, designing a website that works on mobile platforms and ensuring that all services offered can be easily accessed and viewed on the smaller screens of smart phones. If a company doesn’t take advantage of the mobile market, they are losing out on a significant portion of their potential income. Estimates say that the amount of people shopping through their phones is likely to increase in the future, so it is essential to cater to this market.
Paid Search results
Paid search results, or pay per click advertising, is one of the most effective ways to appear in results before you reach the front page. These paid ads appear for users within a target demographic and can often be the number one source of income for companies. However, every click on these links costs the user money, so it is essential that only the right groups are targeted.
Softline Solution’s PPC team will help you to set up these advertisements and narrow down the targeted demographic until you are guaranteed to see results. If PPC is done correctly, it becomes a machine where money is fed into it and even more money is given back through purchases.
Without a strong web presence, effective marketing, and the ability to adapt to a changing market, a business cannot succeed into today’s world. If you struggle to understand the concepts of online marketing, contact Softline Solutions today.