How Google Shopping Works
Google Shopping is an advertising network that allows sellers to promote their online and local inventories to buyers who are searching for specific products. Rather than relying on keywords, however, Google Shopping results rely on the feed that a seller inputs.
Using this platform offers sellers a premium online presence and helps to ensure that products are seen by a much larger audience. Sellers have the opportunity to beat competitors’ prices and ultimately increase sales volume. For the best chance of having your product displayed, you will need to include optimized, correctly formatted shopping feeds which can include reviews, sizes, and prices. At Softline Solutions, we can help you understand and simplify this process.